Modules

You’ll develop a wide range of business management skills whilst also gaining specialist marketing knowledge. Connecting theory with contemporary practice, you’ll explore key areas such as branding, content marketing, market research, financial management, Big Data, the cyber world and strategy. Year one: During the first year of your Business & Digital Marketing degree, you’ll gain a firm understanding of the commercial landscape and how industry can impact communities, economies and the environment. You’ll explore the key frameworks of the commercial business environment, including the core elements of markets and market research. You will then use these insights to reflect on how data management is evolving and the impact of future technologies on privacy and data ethics. Modules Wellbeing Market Intelligence Fundamentals of Business Exploring Sustainability Data Management Principles of Marketing Year two: You’ll build on your knowledge and application of digital marketing and key business management disciplines including financial management and project management. You’ll further develop your skills in finding and applying information sources as well as hear from expert industry speakers who will add context to your studies. You’ll have the opportunity to work in teams on live briefs, helping to develop your collaborative skills and put business theory into practice. Modules Research Methods Social Media Marketing Consumer Psychology Collaborative Working Financial Management Project Management Year three: You’ll be responsible for finding your own placement, with support from the employability team. Choosing this option will enhance your industry experience and skills while studying. How you’ll study during your professional placement You’ll spend time working in a professional context, as part of a business or organisation. This can be in one role, or up to three, and must be for a minimum of 24 weeks. You’ll develop in-demand workplace skills, deepen your insight into industry and grow your network of contacts, all of which could help you get ahead in your career after graduation. Throughout this year, you’ll develop a portfolio of work that includes critical self-reflection on what has been learned from the experience. You’ll be required to evidence your experiences, the skills you’ve learned and your professional growth. Year four: By the end of your final year, you will have the confidence and skills to organise and deliver your most complex, original project. You’ll build on your understanding of how digital marketing events are conducted and further develop your leadership capabilities, producing a portfolio that reflects all of your learning from the course. Through guest lectures, workshops and live project briefs, you’ll connect with industry both on and off campus, building valuable networks to launch your career upon graduation. You will also broaden your strategic awareness of the commercial environment and the important areas of branding. Modules Professional Development Strategy Digital Marketing Events Leadership Digital Marketing Research Project Branding The modules listed are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.

Assessment method

The Business & Digital Marketing course includes a varied range of assessments. These include: Reports and essays Research projects Case studies Presentations Collaborative activities Portfolio reviews There are no formal written examinations on this course. There will be a single summative assessment for each module. Coursework assessments reflect real world situations, outputs and associated skills. You will engage with a wide range of topics and investigate areas of specific interest to you through the completion of research projects. Assessments are distributed across the duration of the course to avoid unnecessary overlapping of deadlines. Developmental and formative feedback will be provided on your work within modules to help you build confidence, add knowledge and improve your personal skills. Feedback will be given both in class and within a more informal environment. Each summative assessment (the final assessed work) will also be accompanied by formal feedback, providing an opportunity to reflect on your own work.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing