Business & Digital Marketing with Professional Placement at Falmouth University - UCAS

Falmouth University

Degree level: Undergraduate

Business & Digital Marketing with Professional Placement

Course summary

Prepare yourself for the fast-paced world of business and digital marketing. In today’s data-driven world, successful marketing managers need more than solid business skills and an understanding of traditional marketing methods to target, engage and persuade an audience. You’ll work collaboratively on real projects to explore innovative, sustainable and ethical business and marketing practice in the digital realm. From developing project management skills and leadership techniques to navigating consumer psychology, you’ll learn to harness creativity, cultural awareness and business acumen to deliver impactful marketing strategies across a range of digital platforms. You will: Gain an in-depth understanding of the ideas central to successful digital marketing, exploring the theory behind practical, real-world issues Be guided by an industry-connected team and work on live briefs to build your professional network Develop an understanding and awareness of the importance of sustainability, accessibility and inclusivity for organisations of all sizes Work in small teams to develop your communication and decision-making techniques Study at a university recognised by the Chartered Management Institute and Chartered Institute of Marketing For the duration of your course, you’ll be an Affiliate Member of the CMI. This opens access to a host of member benefits to help you progress on your professional journey. While studying this course, you will be eligible to receive the Chartered Management Institute (CMI) Level 5 Certificate in Management and Leadership upon successful completion of the degree. Business & Digital Marketing BSc(Hons) is also accredited by the leading professional marketing body for marketers, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.

Modules

You’ll develop a wide range of business management skills whilst also gaining specialist marketing knowledge. Connecting theory with contemporary practice, you’ll explore key areas such as branding, content marketing, market research, financial management, Big Data, the cyber world and strategy. Year one: During the first year of your Business & Digital Marketing degree, you’ll gain a firm understanding of the commercial landscape and how industry can impact communities, economies and the environment. You’ll explore the key frameworks of the commercial business environment, including the core elements of markets and market research. You will then use these insights to reflect on how data management is evolving and the impact of future technologies on privacy and data ethics. Modules Wellbeing Market Intelligence Fundamentals of Business Exploring Sustainability Data Management Principles of Marketing Year two: You’ll build on your knowledge and application of digital marketing and key business management disciplines including financial management and project management. You’ll further develop your skills in finding and applying information sources as well as hear from expert industry speakers who will add context to your studies. You’ll have the opportunity to work in teams on live briefs, helping to develop your collaborative skills and put business theory into practice. Modules Research Methods Social Media Marketing Consumer Psychology Collaborative Working Financial Management Project Management Year three: You’ll be responsible for finding your own placement, with support from the employability team. Choosing this option will enhance your industry experience and skills while studying. How you’ll study during your professional placement You’ll spend time working in a professional context, as part of a business or organisation. This can be in one role, or up to three, and must be for a minimum of 24 weeks. You’ll develop in-demand workplace skills, deepen your insight into industry and grow your network of contacts, all of which could help you get ahead in your career after graduation. Throughout this year, you’ll develop a portfolio of work that includes critical self-reflection on what has been learned from the experience. You’ll be required to evidence your experiences, the skills you’ve learned and your professional growth. Year four: By the end of your final year, you will have the confidence and skills to organise and deliver your most complex, original project. You’ll build on your understanding of how digital marketing events are conducted and further develop your leadership capabilities, producing a portfolio that reflects all of your learning from the course. Through guest lectures, workshops and live project briefs, you’ll connect with industry both on and off campus, building valuable networks to launch your career upon graduation. You will also broaden your strategic awareness of the commercial environment and the important areas of branding. Modules Professional Development Strategy Digital Marketing Events Leadership Digital Marketing Research Project Branding As part of our process of continuous improvement, we routinely review course content to ensure that all our students benefit from a high-quality and rewarding academic experience. As such, there may be some changes made to your course which are not immediately reflected in the content displayed on our website. Any students affected will be informed of any changes made directly.

Assessment method

The Business & Digital Marketing course includes a varied range of assessments. These include: Reports and essays Research projects Case studies Presentations Collaborative activities Portfolio reviews There are no formal written examinations on this course. There will be a single summative assessment for each module. Coursework assessments reflect real world situations, outputs and associated skills. You will engage with a wide range of topics and investigate areas of specific interest to you through the completion of research projects. Assessments are distributed across the duration of the course to avoid unnecessary overlapping of deadlines. Developmental and formative feedback will be provided on your work within modules to help you build confidence, add knowledge and improve your personal skills. Feedback will be given both in class and within a more informal environment. Each summative assessment (the final assessed work) will also be accompanied by formal feedback, providing an opportunity to reflect on your own work.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing

How to apply

Application codes

Course code:
PY14
Institution code:
F33
Campus name:
Penryn Campus
Campus code:
P

Points of entry

The following entry points are available for this course:

  • Year 1

International applicants

If English is not your first language, you will need to demonstrate English language skills that are sufficiently developed for successful completion of your studies. We accept a range of recognised English language qualifications that are equivalent to the International English Language Testing System (IELTS) Academic minimum score of 6.0 overall, with a minimum of 5.5 in Reading, Writing, Speaking and Listening. Through the award of international scholarships, we aim to support academic enrichment by encouraging diversity and excellence at Falmouth. For details of our international scholarships, and how to apply for them, please visit our website at www.falmouth.ac.uk

Entry requirements

Qualification requirements

If you are able to demonstrate relevant, current, equivalent experience instead of formal qualifications, we encourage you to apply. Please contact our Applicant Services team before applying, for advice regarding your individual experience and eligibility. If you are an international applicant and require a Student visa to study in the UK, you must have a recognised English language test approved and vouched for by the University at the appropriate level. Our Applicant Services team can help you with any general questions you may have about study visas or suitable language tests. For more specific advice, we recommend you also consult UKCISA http://www.ukcisa.org.uk/

Additional entry requirements

Interview


English language requirements

TestGradeAdditional details
IELTS (Academic)6An (IELTS) Academic minimum score of 6.0 overall is required, with a minimum of 5.5 in Reading, Writing, Speaking and Listening
Trinity ISEA minimum of Trinity ISE II with Distinction in all four components is required.
Cambridge English AdvancedLevel B2A minimum on the Cambridge English scale of 169 is required
PTE Academic55A minimum score in the Pearson Academic Test of English of 55 overall is required, with a minimum of 51 in all four components.

If English is not your first language, you will need to demonstrate English language skills that are sufficiently developed for successful completion of your studies. We accept a range of recognised English language qualifications that are equivalent to the International English Language Testing System (IELTS) Academic minimum score of 6.0 overall, with a minimum of 5.5 in Reading, Writing, Speaking and Listening

English language support at Falmouth

https://www.falmouth.ac.uk/international/english-language-support


Student Outcomes

Operated by the Office for Students
85%
Employment after 15 months (Most common jobs)
95%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Business & Digital Marketing with Professional Placement at Falmouth University - UCAS