Course summary

Global organisations are realising their corporate communications and marketing functions need to work closely to communicate with stakeholders, driving demand for graduates with a specialist skillset. This innovative course explores the drivers and dynamics of modern corporate communications and its relationship with marketing and public relations. You’ll focus on stakeholder management, global strategic marketing, reputation management, media relations and social media. Taught by academics who combine their professional experience with the latest research expertise, you’ll examine key theories and concepts and gain the practical professional skills employers are looking for. You’ll benefit from our corporate connections with senior figures working in the sector who regularly visit to offer a practitioner’s view during guest lectures. Many also provide case studies and practical projects.