Course summary
The BA (Hons) Digital Marketing Management course offers a dynamic and practice-focused exploration of contemporary marketing in an increasingly digital and competitive environment. Students engage with key areas such as digital marketing strategy, social media management, SEO, branding, consumer behaviour, sustainability, and ethical influence, supported by practical activities that mirror real business challenges. The programme is built around four core pillars, digital business, sustainable business, innovative business, and responsible business, allowing students to develop agile thinking, creativity, and problem-solving skills essential for modern organisations. Learning is supported through case studies, live projects, online tasks, and interaction with industry speakers, helping students build strong analytical, communication and digital capabilities. With opportunities for a one-year placement or internships in the UK or abroad, the course equips graduates for careers in advertising, digital marketing, communications, marketing analytics, branding, and consultancy, ensuring they develop the professional skills valued across the marketing sector.
Modules
Year 1 (Level 4) Modules The Fundamentals of Marketing (Credits: 30) The Digital Business (Credits: 30) Branding and Advertising (Credits: 30) Website Development and Design (Credits: 30) Year 2 (Level 5) Modules Innovation in Marketing (Credits: 30) Marketing Planning Research and Management (Credits: 30) Customer Experience and Relationship Management (Credits: 30) The Professional Manager and Leadership (Credits: 30) Year 3 (Level 6) Modules Marketing and Digital Strategy (Credits: 30) The Professional Project (Credits: 30) Consumer Behaviour and The Responsible Marketer (Credits: 30) The Marketing Consultant (Credits: 30)
Assessment method
At UK Management College, in partnership with the University of Wolverhampton a variety of modes of assessment will be used to support and test your learning and progress and to help you develop capabilities that are valued beyond your university studies and into your working life. Your course may include a variety of assessment activities which includes written examinations (including online examinations, open and closed book examinations, and quizzes) Coursework (for example, essays, reports, portfolios, project proposals and briefs, CVs, poster presentation) Practical (for example, oral and video presentations, laboratory work, performances, practical skills assessment). The type of assessment you receive is determined by the modules you take. This combination is designed to increase individual knowledge and skills in applying theory and best practices to real – world situations. In the final year of your undergraduate degree, you are likely to be expected to write an extended piece of work or research, such as a dissertation or a practice-based piece of research or project. Date and method of feedback is provided in the assessment brief for each module. All feedback on a student's work will be returned electronically. All feedback will be available in one location (i.e., Canvas).
How to apply
14Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- D265
- Institution code:
- U02
- Campus name:
- Salford Campus
- Campus code:
- S
Points of entry
The following entry points are available for this course:
- Foundation
Entry requirements
Qualification requirements
UCAS Tariff - 48 points
A level - BCD - CCD
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DDD
Access to HE Diploma - M: 45 credits
OCR Cambridge Technical Extended Diploma - MMM
Student Outcomes
Operated by the Office for Students
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
Salford Campus
17 Carolina Way,
Salford
Salford
M50 2ZY