Course summary

Imagine shaping the future of business with your skills. As the industry evolves, mastering digital marketing is essential for thriving in today’s interconnected world. Key course content includes:

• content marketing and brand storytelling, integrated digital campaigns, omnichannel strategies, community building, big data, marketing analytics for strategic decision-making and crisis management

• inclusivity, social responsibility and environmental sustainability, funding and scaling green start-ups through digital marketing, digital green branding, and digital innovations for environmental and social change

• digital campaign design, execution, evaluation and management, applying marketing concepts to real-world scenarios using analytics to drive digital marketing decisions.

• Industry-relevant curriculum: learn about key digital marketing theories, including marketing, brand storytelling, integrated campaigns, omnichannel strategies, community building, big data analytics, and marketing analytics for strategic decision-making and crisis management.

• Embrace social change: the contemporary digital marketeer needs to be aware of external business environmental changes taking place when designing digital marketing campaigns. Developing a growth mindset, which encourages inclusivity, social responsibility and sustainability is of critical importance. Learn how to fund and scale green start-ups, develop digital green branding, and innovate for environmental and social change.

• Practice-led learning: gain hands-on experience with industry-standard software in the DigiComm lab. Design, execute and evaluate digital campaigns, applying marketing concepts to real-world scenarios and using analytics to drive decisions.

• Prepare for the future: develop skills and knowledge about business, marketing and digital marketing.

• Transferable business skills: Build key management skills, and specialised digital tools, strategies and tactics. This creates flexibility to work in a variety of digital marketing or business roles, such as in data analytics, creating digital content or becoming an entrepreneur.