Course summary
Overview Business is now conducted on a global scale. This means organisations need marketing professionals with an international mindset and the ability to have an impact wherever in the world they operate. On this MA International Marketing Master's degree course, you'll build business acumen while you develop a comprehensive and rigorous understanding of international marketing practice. You'll learn about core marketing theories and models, and cover topics such as global marketing strategy, international brand communications, social media marketing, and web analytics. You'll also have the chance to work on projects with the local business community, and spend time immersed in another culture on an international study trip. When you graduate, you'll have knowledge, skills and experience necessary to develop marketing strategies for international businesses, making you an invaluable hire for any organisation. You could use your qualification to work abroad and in organisations engaged in business across international boundaries and cultures. What you'll experience On this International Marketing Master's, you'll:
- Get a grounding in marketing principles and theories
- Study all aspects of marketing including branding, social media marketing and consumer analytics
- Learn about how globalisation has increased the connection between business, markets, people and information across different countries and cultures
- Improve your knowledge of different cultures and nations, to make yourself a more effective member of the international marketing community
- Apply what you learn, as you learn, including establishing your own marketing agency, working with the local business community
- Develop transferable skills you can apply in all areas of your life, such as critical thinking, independent research, teamwork, verbal and written communication, analytical thinking and ethical practice
- Benefit from the experience of external guest speakers from a range of backgrounds – past speakers on similar courses include Jo Pabari (Director of Good Stuff Consulting and marketing consultant for Heineken, PepsiCo, Heinz and Twinings) and Emma Searle (Head of Digital at Verb Brands, a leading digital agency for luxury and premium brands)
- Visit some of the world's leading digital marketing and advertising companies in London – we have links with organisations such as Google, Twitter and IBM
- Immerse yourself in a different culture on a week-long self-funded study visit to a European university
- Obtain additional qualifications that will boost your CV, via online training for applications such as Google Analytics and Adwords
- International market researcher
- Marketing campaign officer
- International marketing executive
- Public relations account executive
- Marketing consultant
- Social media manager
Modules
Core modules in this year include:
- Consumer Insight and Analytics (15 credits)
- Dissertation (60 credits)
- Environmental Social Governance and Marketing (15 credits)
- Global Marketing Strategy (15 credits)
- International Marketing Communications (15 credits)
- Research Methods for Marketing (15 credits)
- Social Media Marketing (15 credits)
- The Marketing Agency (30 credits)
Assessment method
You'll be assessed through written essays, written reports, exams, online tests, a portfolio, group presentations/group pitches. The independent research project assessment consists of 2 elements: a 5,000-word written assignment and a 5–10 minute presentation at a conference/poster exhibition, held in May. You'll get feedback on all assessments, and receive further feedback on your general progress in seminar sessions and consultation meetings with academic staff.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Association to Advance Collegiate Schools of Business
Entry requirements
A second-class honours degree or equivalent professional experience and/or qualifications.
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6.5 | English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0. |
| PTE Academic | 65 | An overall score of 65 with a minimum of 62 in each skill. |
| TOEFL (iBT) | 91 | 91 with a minimum of 20 in Reading, 19 in Listening, 21 in Speaking and 20 in Writing. |
| Cambridge English Advanced | Cambridge English: Advanced (CAE) (taken after January 2015). An overall score of 176 with no component score less than 169. | |
| Cambridge English Proficiency | Cambridge English: Proficiency (CPE) (taken after January 2015). An overall score of 176 with no component score less than 169. | |
| Trinity ISE | Trinity College Integrated Skills in English (ISE) Level III with a Pass in all 4 components. |
Fees and funding
Tuition fees
| EU | £12600 | Year 1 |
| England | £12600 | Year 1 |
| Northern Ireland | £12600 | Year 1 |
| Scotland | £12600 | Year 1 |
| Wales | £12600 | Year 1 |
| Channel Islands | £12600 | Year 1 |
| Republic of Ireland | £12600 | Year 1 |
| International | £17900 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Students who are resident in EU countries: please note that the net fee is inclusive of the Transition Scholarship.
Fees are accurate at the time of publishing and are subject to change at any time without notice.
Fees may also go up in later years, in line with inflation.
Provider information
University of Portsmouth
University House
Winston Churchill Avenue
Portsmouth
PO1 2UP