International Marketing at University of Portsmouth - UCAS

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Course summary

Overview Business is now conducted on a global scale. This means organisations need marketing professionals with an international mindset and the ability to have an impact wherever in the world they operate. On this MA International Marketing Master's degree course, you'll build business acumen while you develop a comprehensive and rigorous understanding of international marketing practice. You'll learn about core marketing theories and models, and cover topics such as global marketing strategy, international brand communications, social media marketing, and web analytics. You'll also have the chance to work on projects with the local business community, and spend time immersed in another culture on an international study trip. When you graduate, you'll have knowledge, skills and experience necessary to develop marketing strategies for international businesses, making you an invaluable hire for any organisation. You could use your qualification to work abroad and in organisations engaged in business across international boundaries and cultures. What you'll experience On this International Marketing Master's, you'll:

  • Get a grounding in marketing principles and theories
  • Study all aspects of marketing including branding, social media marketing and consumer analytics
  • Learn about how globalisation has increased the connection between business, markets, people and information across different countries and cultures
  • Improve your knowledge of different cultures and nations, to make yourself a more effective member of the international marketing community
  • Apply what you learn, as you learn, including establishing your own marketing agency, working with the local business community
  • Develop transferable skills you can apply in all areas of your life, such as critical thinking, independent research, teamwork, verbal and written communication, analytical thinking and ethical practice
  • Benefit from the experience of external guest speakers from a range of backgrounds – past speakers on similar courses include Jo Pabari (Director of Good Stuff Consulting and marketing consultant for Heineken, PepsiCo, Heinz and Twinings) and Emma Searle (Head of Digital at Verb Brands, a leading digital agency for luxury and premium brands)
You can also:
  • Visit some of the world's leading digital marketing and advertising companies in London – we have links with organisations such as Google, Twitter and IBM
  • Immerse yourself in a different culture on a week-long self-funded study visit to a European university
  • Obtain additional qualifications that will boost your CV, via online training for applications such as Google Analytics and Adwords
Careers and opportunities Countries such as India, China and Japan now among the world's top 10 economies, while Russia, Mexico and Brazil are expected to enter the top 10 by 2050 (The World in 2050, PWC). This has led to a high demand for marketing professionals who have the ability to work effectively across cultures, regions and countries. Marketing opportunities exist across all industry sectors – private, public and voluntary. These can range from the financial, consumer and information technology industries to not-for-profit organisations, such as charities, local government and higher education institutions. Roles you could work in when you graduate include:
  • International market researcher
  • Marketing campaign officer
  • International marketing executive
  • Public relations account executive
  • Marketing consultant
  • Social media manager
You'll also be able to pursue further studies at postgraduate or research level, or set up your own businesses with help and support from the University. After you graduate, you can get help, advice and support for up to 5 years from our Careers and Employability service as you advance in your career.

Modules

Core modules in this year include:

  • Consumer Insight and Analytics (15 credits)
  • Dissertation (60 credits)
  • Environmental Social Governance and Marketing (15 credits)
  • Global Marketing Strategy (15 credits)
  • International Marketing Communications (15 credits)
  • Research Methods for Marketing (15 credits)
  • Social Media Marketing (15 credits)
  • The Marketing Agency (30 credits)
There are no optional modules in this year. We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies. Therefore, some course content may change over time to reflect changes in the discipline or industry and some optional modules may not run every year. If a module doesn’t run, we’ll let you know as soon as possible and help you choose an alternative module.

Assessment method

You'll be assessed through written essays, written reports, exams, online tests, a portfolio, group presentations/group pitches. The independent research project assessment consists of 2 elements: a 5,000-word written assignment and a 5–10 minute presentation at a conference/poster exhibition, held in May. You'll get feedback on all assessments, and receive further feedback on your general progress in seminar sessions and consultation meetings with academic staff.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Association to Advance Collegiate Schools of Business

Entry requirements

A second-class honours degree or equivalent professional experience and/or qualifications.


English language requirements

TestGradeAdditional details
PTE AcademicAn overall score of 61 with a minimum of 54 in each skill.
TOEFL (iBT)91 with a minimum of 20 in Reading, 19 in Listening, 21 in Speaking and 20 in Writing.
Cambridge English AdvancedCambridge English: Advanced (CAE) taken after January 2015. An overall score of 176 with no component score less than 169.
Cambridge English ProficiencyCambridge English: Proficiency (CPE) taken after January 2015. An overall score of 176 with no component score less than 169.
IELTS (Academic)English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.

Fees and funding

Tuition fees

EU £6000 Year 1
England £6000 Year 1
Northern Ireland £6000 Year 1
Scotland £6000 Year 1
Wales £6000 Year 1
Channel Islands £6000 Year 1
Republic of Ireland £6000 Year 1
International £8950 Year 1

Additional fee information

Students who are resident in EU countries: please note that the net fee is inclusive of the Transition Scholarship. Fees are accurate at the time of publishing and are subject to change at any time without notice. Fees may also go up in later years, in line with inflation.
International Marketing at University of Portsmouth - UCAS