Course summary

Marketing is an exciting, challenging, and nuanced discipline that touches upon every aspect of our lives – from the products we buy, the retail stores we visit, to the websites we browse. Almost every company has a marketing department and marketing skills are highly valued in contemporary businesses. The work that marketers do can have a profound impact on society, the economy, the environment and culture. The MSc Marketing is your gateway to a thriving professional career in marketing. Our perfect blend of theory and practice, alongside connections with top employers and industry influencers, will help you to become a knowledgeable marketing postgraduate who will flourish in a changing and dynamic landscape. As a conversion programme, the MSc Marketing will fast-track your career by offering outstanding and comprehensive training to graduates from non-marketing disciplines. The programme provides a well-rounded marketing education that fosters the critical and strategic skills to multiply your career prospects. You will learn about global issues as well as the theories, tools, and techniques that connect and shape firms, markets and consumers. You will also have the flexibility to choose between elective modules to advance your specific marketing interests, such as digital marketing and branding strategy. In the final term, you will work on a company-commissioned dissertation for a client to explore real-life solutions to a problem and present and develop your findings. The programme is double accredited by the Chartered Institute of Marketing (CIM) and Digital Marketing Institute (DMI), allowing you to gain professional qualifications alongside your degree. You will be able to take advantage of our award-winning careers team and active alumni network during your time as a student and after your studies.