Course summary

Marketing today is dynamic, creative, and data-driven.To succeed, you need more than intuition. At the UK’s oldest marketing department, you can develop deep expertise in marketing communications, preparing you for leadership in an evolving global marketplace. Our MSc Marketing is designed for ambitious graduates from any discipline. By the end of the programme, you will be equipped to lead marketing initiatives with creativity, insight, and strategic clarity. Our teaching combines research-led academic expertise with insights from experienced marketing practitioners, ensuring that what you learn is grounded in rigorous scholarship and industry relevance. Build a strong foundation MSc Marketing allows you to build a strong intellectual foundation while developing practical skills highly valued by employers. You will be challenged to think critically about marketing theory and practice, using real-world contexts to question assumptions and apply your knowledge to new, complex situations. You will learn how to extract and synthesise market, marketing, and consumer information, presenting your insights effectively to varied audiences. Gain collaborative skills Leadership and collaboration are at the heart of the programme. You will develop the ability to work productively in teams and the confidence to take the initiative and lead in diverse organisational settings. Develop research expertise The programme also focuses on applied research skills. You will gain experience in choosing and using research methodologies across different contexts, preparing you not just to understand marketing challenges but to investigate and address them systematically. This capability will be vital whether you pursue a career in consultancy, brand management, communication strategy, market research, or further academic study. Expand your professional network You will have opportunities to build your professional network by connecting with guest speakers, alumni, and partner organisations. Our Marketers in Residence—successful alumni working in marketing—help shape the curriculum to ensure it reflects the real needs and opportunities of today’s marketing industry.