Modules

Year one – You will study multiple marketing and branding theories, concepts, processes, and creative communication tools employed by the industry, including historical contexts, ethics, and sustainability in fashion. You will start developing your own voice, ideas, and creative practice through individual and group projects. Research skills, lateral thinking and creative imagination are central to all modules. Year two – You will further develop your skills with a specific focus on future concepts and innovative, creative marketing strategies. Exploration of applied theories to online applications, social media platforms and multi-platform branding will further enhance your approach to digital marketing. Creative concept development will be supported through the study of consumers’ ever-changing relationship with brands and forecasting of ideas and scenarios for the future of the industry. Live projects and collaborative projects will expand your external contacts and enhance your professionalism, confidence, experience, and employability. Year three – You will consolidate your in-depth knowledge of developing fashion marketing strategies and campaigns to produce a creative and professional portfolio. The self-directed final year takes an integrated approach through a body of research that is supported by critical writing. This culminates in the realisation of a graduate portfolio which reflects your individual philosophy and career aspirations as a fashion marketing professional. *This course includes a placement year (also known as a sandwich year, work placement, industrial placement, or year in industry), which provides a fantastic opportunity to enhance your employability and gain practical experience in your field of study. The placement year typically occurs after year two and before year three. Please see the Undergraduate Placement Year FAQs on our website for more information: www.leeds-art.ac.uk/undergraduate-placement-year-faqs