Course summary
About this course In the age of advanced technology, increased digitisation and rapid changes in the digital business environment, few business functions have had to evolve as profoundly as marketing. This exciting course will equip you with the in-demand skills to make an immediate effective contribution to roles within digital marketing and analytics. You will develop a strategic and practical understanding of value creation, customer relationship management and marketing communications – among other key marketing practices – through the lens of digital. You will explore the impact that big data, automation, AI and emerging technologies have on businesses' abilities to influence consumer and marketing decisions. Please note that this course is subject to validation and we are currently in the process of developing it. To register your interest, please visit kingston.ac.uk/postgraduate/courses/digital-marketing-and-analytics-msc and we will contact you with further information as soon as it is available. Reasons to choose Kingston
- Kingston Business School is one of only 5% of the world's business schools to be accredited by AACSB International.
- Hear best practice from experts at companies such as Coca-Cola, Samsung, TikTok, Royal Mail and John Lewis.
- You will develop in-demand skills in the ever-changing and growing world of digital marketing.
- Digital marketing manager/strategist
- Social media marketing manager
- Web analyst
- Content marketing manager
- Search marketing strategist.
Assessment method
Assessment typically comprises exams (e.g. test or exam), practical (e.g. presentations, performance) and coursework (e.g. essays, reports, self-assessment, dissertation). The approximate percentage for how you will be assessed on this course varies and depends to some extent on the optional modules you choose.
Entry requirements
A 2:2 or above honours degree or equivalent in a relevant discipline. Candidates with non-standard qualifications but with relevant experience are welcome to apply.
Fees and funding
Tuition fees
| England | £12900 | Year 1 |
| Northern Ireland | £12900 | Year 1 |
| Scotland | £12900 | Year 1 |
| Wales | £12900 | Year 1 |
| EU | £18900 | Year 1 |
| International | £18900 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Please visit the provider course webpage for further information regarding additional course costs
Provider information
Kingston University
River House
53-57 High Street
Kingston upon Thames
KT1 1LQ