Course summary

Study with us • use key economics concepts and models to better understand real-world problems • develop excellent analytical and problem-solving skills that are highly valued by employers • gain the ability to explain complex data in simple terms to a diverse audience • Marketing is ranked 1st in the Scotland (Complete University Guide 2025) • Ranked 2nd in Scotland and 7th in the UK for Economics (The Times and Sunday Times Good University Guide 2025). Why this course? • Following the recent global economic crisis, economics is more important and relevant than ever. Decisions on money, banking, interest rates, taxation and government spending affect us all, with global consequences. • Economics aims to understand the activities of the different agents in the economy – consumers, producers and the government – and how they all fit together. • Our degree will give you the ability to explain complex data in simple terms to different audiences. You’ll also develop excellent mathematical, statistical and problem-solving skills. • This course will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction. • Winners of CIM's The Pitch (2018, 2019, 2020, & 2022 & 2024) with students recognised as ‘Marketers of The Future'