Course summary

Delivered by the triple-accredited Aston Business School, our MSc Digital Marketing and Analytics programme blends academic rigor with practical application to equip you for success in the dynamic field of digital marketing. This comprehensive approach ensures you acquire the essential skills and knowledge demanded by today's digital marketplace. The programme addresses the critical need for skilled professionals capable of navigating the complexities of digital marketing across various sectors. From e-commerce to big data analytics, you will explore the latest trends and strategies, preparing you to meet the growing demand for digital marketing expertise both in the UK and globally. Upon successful completion, graduates receive both an MSc Digital Marketing and Analytics degree and a Professional Diploma in Digital Marketing from the Digital Marketing Institute (DMI), making you a valuable asset to employers worldwide. You will have access to member benefits including regular webinars, a large library of resources, and access to the extensive global DMI network. Improving our students’ learning experience and wellbeing is at the centre of everything we do, and that is why we are implementing an innovative learning approach known as block teaching. This will enhance our students’ educational journey and emotional wellbeing. The benefits of block teaching are numerous: it supports a balanced study-life experience, reduces the stress of multitasking across various subjects, and fosters a better understanding of each topic by concentrating on it fully. Students are more engaged, motivated, and resilient, which can lead to better learning outcomes and a healthier environment. How you will learn Our MSc Digital Marketing and Analytics programme provides a dynamic learning experience. Engage in inspiring lectures on the latest digital marketing theories and benefit from guest presentations by industry experts, offering invaluable real-world insights. Through hands-on activities like case studies, you will apply theoretical concepts to practical scenarios, effectively honing your skills. With a focus on practical learning, you will develop strategies and campaigns, preparing you for the challenges of the real digital marketing world. This interactive approach ensures you acquire the essential skills and knowledge required to excel in today's dynamic digital marketing landscape. At the start of your course, you will be allocated a personal tutor who can offer individual study advice and guidance. You will also benefit from access to the University Library's extensive collection of over 25,000 books and electronic journals. Aston University's virtual learning environment supports your journey, providing resources like lecture slides, e-books and online journals. In the Aston Global Advantage module, you will gain a competitive edge by honing your professional skills and preparing for success in a fast-paced global environment. You will tackle real-world challenges, dive into entrepreneurship and work on team-based business simulations. Our postgraduate programmes use a block learning structure. Block teaching condenses traditional semester-long courses into focused, consecutive blocks of learning. The ethos is to give students more time to engage with their learning by studying one subject at a time, instead of several at once.