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Strategic Digital Marketing at Aston University, Birmingham - UCAS

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2024 - 2025
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Course summary

This degree will lead to a dual award as follows:

  • MSc Strategic Digital Marketing.
  • A Certified Digital Marketer professional award from the Digital Marketing Institute (DMI). Please visit the Digital Marketing Institute webpage for further details. Please note this is included in your overall MSc course fee.
This means every graduate will obtain a leading academic qualification from a triple accredited Business School and a professional qualification from the leading global professional body in digital marketing. In the 21st century, digital marketing has become be one of the primary areas of businesses, not for profit, public sector institutions, and eGovernment. The recent innovations in disruptive technologies and digitalisation have created new opportunities to reach different audiences in a much more interactive way. The exponential growth in e-commerce, new business models, and digital communications requires a whole new range of skill sets. Big data and digital analytics also open new horizons in machine learning and artificial intelligence that can create more intelligent marketing strategies. Digital marketing requires creative, analytical, and strategic skill sets which have been used as the foundations for the MSc Strategic Digital Marketing degree. It is designed to meet the needs of the global marketplace and employers from a wide range of sectors. There is considerable demand for digital marketing graduates in different countries across the world. In the UK alone, there is a digital skills shortage, and it is a similar situation in many countries. In emerging nations, rapidly growing businesses require students with digital marketing knowledge and skills to leverage new opportunities in both domestic and international markets. A specialist masters degree in this area can provide added value for students seeking new career opportunities in the UK and worldwide.

Entry requirements

A UK honours degree, minimum Lower Second Class (2:2). Equivalent overseas degree recognised by Aston University. The degree should be in marketing or contain relevant marketing subjects. Subject specific requirements: If no academic qualifications in marketing-related subjects, we will consider relevant professional marketing experience. This can include 2 years of professional marketing experience or a full one-year internship in a marketing-related role. As well as: Two professional references – at least one must be from an academic referee; An official academic transcript of your university grades to date; A completed application form.

Fees and funding

Tuition fees

England £12000 Year 1
Northern Ireland £12000 Year 1
Scotland £12000 Year 1
Wales £12000 Year 1
International £23500 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Strategic Digital Marketing at Aston University, Birmingham - UCAS