Course summary
The MA User Experience (UX/UI) is a forward-thinking postgraduate course that empowers students to critically design, prototype, and evaluate sophisticated digital experiences. Informed by human-centred design, the course challenges students to push beyond surface-level aesthetics and develop meaningful, research-informed solutions for complex user needs across digital platforms, services, and systems. At its core, the course is underpinned by a critical, values-led approach that positions UX and UI design as tools for social inquiry, cultural intervention, and ethical innovation. Students will engage with advanced debates around the role of experience design in shaping human behaviour, mediating socio-technical systems, and responding to urgent global challenges—such as digital equity, algorithmic bias, environmental sustainability, and data governance. Through a research-informed lens, students are encouraged to interrogate the broader cultural, political, and technological frameworks within which digital design operates, preparing them to contribute to the future of UX/UI as critically reflective and socially responsible practitioners. Students develop advanced skills in: • UX strategy and design leadership • Complex user research and evaluation • Prototyping for multi-platform environments including AR/VR and AI • Service and systems thinking • Critical design theory and speculative design • Ethical and inclusive UX methodologies Through studio practice, live projects, and independent research, students will work across disciplines and collaborate with industry, culminating in a self-directed Final Major Project. As part of AUB’s creative postgraduate community, MA UX/UI students graduate with the confidence and expertise to lead innovation in digital design, whether in industry, consultancy, or further research.
Modules
Modules: deconstructing practice; professional development portfolio; research methodologies and design processes; strategies for practice; master’s project.
Assessment method
Your performance in terms of production and presentation will be judged in the context of the criteria of the Learning Outcomes for each Unit. The course uses a range of different assessment methods, the forms of which include written submissions, verbal presentations, practice based work and critical analysis and evaluation.
Qualified teacher status (QTS)
To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:
- Course does not award QTS
Entry requirements
BA (Hons) degree with minimum 2:1 (second-class, upper division) classification in relevant creative subject or equivalent undergraduate level; applicants with other than the required academic qualifications may be considered for entry if there is sufficient evidence to indicate that they have the potential to fulfil the objectives of the course of study and to achieve the standard of the final award. Applicants whose first language is not English will be required to obtain IELTS 6.5 overall with a minimum of 5.5 in every component (reading, writing, speaking and listening), or an equivalent English language qualification. For more information on AUB’s entry requirements please refer to the website.
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6.5 | 6.5 overall with a minimum of 5.5 in each component (reading, writing, speaking and listening) |
| Cambridge English Advanced | C | Overall score of 180 |
| Cambridge English Proficiency | C | Overall score of 200 |
| PTE Academic | 54 | Minimum score of 51 in each component (reading, writing, speaking and listening) |
IELTS, Pearson and TOEFL scores must be less than two years old at the time the course commences to be valid.
English language requirements
https://aub.ac.uk/international/english-language/english-language-requirements
Fees and funding
Tuition fees
| England | £9000 | Year 1 |
| Northern Ireland | £9000 | Year 1 |
| Scotland | £9000 | Year 1 |
| Wales | £9000 | Year 1 |
| Republic of Ireland | £9000 | Year 1 |
| EU | £19950 | Year 1 |
| International | £19950 | Year 1 |
| Channel Islands | £19950 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Please see our website for more information https://aub.ac.uk/fees/postgraduate
Provider information
Arts University Bournemouth
Wallisdown
Poole
BH12 5HH