Modules

You'll explore visual and verbal communication principles, international marketing concepts and contextual fashion design – refining your understanding of the industry and how its products and services are promoted. And with our accreditation and close alignment with the Chartered Institute of Marketing, we keep our practices professional and industry knowledge up-to-date. Year one The first year of the degree introduces you to the broad knowledge required to become a professional creative marketer. You’ll develop core skills in business, communication, creative research, development and production. Through lectures, seminars, tutorials and workshops, the academic and technical course team will support learning in research methods, idea generation and writing skills for different contexts. You’ll learn to use digital software tools and experiment with practical production techniques. Modules Marketing Essentials Fashion Marketing Communications Belonging Branding Visual Communications Histories Year two Year two sees the focus on exploring the industry as professional practitioners. You’ll examine the global ecosystem and analyse a broad range of future-facing topics using challenge-based learning, collaboration, practical planning and production methods. Modules Global Fashion Futures Promotion Retail Collaboration Theories Year three You’ll align your professional practice and apply core marketing and critical analysis skills in this employability focused year. With an optional sandwich year in industry or final year of study. The course culminates in a self-defined, negotiated project. Modules Professional Strategies Marketing Strategies Investigations Final Major Project Part 1 Final Major Project Part 2 As part of our process of continuous improvement, we routinely review course content to ensure that all our students benefit from a high-quality and rewarding academic experience. As such, there may be some changes made to your course which are not immediately reflected in the content displayed on our website. Any students affected will be informed of any changes made directly.

Assessment method

Summative Assessment is conducted via 100% coursework in the form of: Sketchbooks Digital Portfolios Written reports - digital Printed documents/publications Digital Communications files Verbal presentations and pitches Showcase and exhibitions There are two summative assessments points in the year; they take place at the conclusion of the module near the end of the study block and, depending on the module structure, comprise of a maximum of two elements, e.g. a research and development document and a verbal presentation.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing