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Marketing at University of Kent - UCAS

Course options

2024 - 20252025 - 2026
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There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

Marketing is a rapidly evolving sector and a core part of every business and organisation. Marketers are responsible for planning and overseeing campaigns to promote brands, products and services while monitoring trends and responding to results. The CIM-accredited MSc Marketing course at Kent Business School is delivered by academic experts using the latest research and industry experience. On the course, you learn cutting edge material on the marketing mix from the digital landscape to the foundational ideas of strategy and consumer market trends. You also develop practical skills through industry speakers, workshops, and the option to undertake an Industrial Placement. MSc Marketing also comes with an optional Industrial Placement. Reasons to study MSc Marketing at Kent

  • Kent Business School is a ‘Triple Crown’ accredited business school placing us in the top 1% of business schools globally to be accredited by AMBA, EQUIS and AACSB
  • You’ll be part of a supportive community at our Canterbury campus, one hour from London
  • You’ll learn from our expert teaching staff, many of which appear in the top 2% of researchers worldwide
  • You can increase your career prospects through an Industrial Placement or In-Company Student Consultancy Project, or even transform your idea into a business through the Business Start-Up Journey with ASPIRE
  • You’ll gain access to employability support from enrolment up to 3 years after graduation at the historic Canterbury Cathedral
What you’ll learn You'll learn a range of vital topics to furnish expertise in marketing, including strategy, consumer behaviour, digital marketing, brand management, innovation and new product development and marketing across cultures. You will end your Master's with a detailed report, applying your expertise as a marketeer.

Modules

Most programmes require you to study a combination of compulsory and optional modules. You may also have the option to take ‘wild’ modules from other programmes offered by the University in order that you may explore other subject areas of interest to you or that may further enhance your employability.

Assessment method

The programme involves a taught and a project component. The taught programme is assessed by a mixture of coursework assignments throughout the year, and by examinations in May and June. Once these are completed, students then work full time on the Marketing Report. This provides an opportunity to apply the techniques and insights presented in the programme and apply them to a particular problem area.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing

How to apply

International applicants

The University requires all non-native speakers of English to reach a minimum standard of proficiency in written and spoken English before beginning a postgraduate degree. Certain subjects require a higher level. For detailed information see our English language requirements web pages. Need help with English? Please note that if you are required to meet an English language condition, we offer a number of pre-sessional courses in English for Academic Purposes through Kent International Pathways.

Entry requirements

Students who wish to apply for a higher degree should have a good honours degree from the UK or equivalent internationally recognised qualification. Consideration will be given to those applicants holding a good second class honours degree. Applicants without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role. All applicants are considered on an individual basis and additional qualifications, and professional qualifications and experience will also be taken into account when considering applications.

Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Marketing at University of Kent - UCAS