Course summary

The success of any business lies in its ability to attract and retain its customers and clientele. Marketing, now more than ever, has the ability to identify opportunities, drive profits and enable businesses to stay relevant in a competitive and forever evolving modern marketplace. Being able to apply these marketing skills alongside a firm understanding of business operations will stand you in good stead for your future career. Our BA (Hons) Business with Marketing course enables you to develop a wide range of skills specific to both business and marketing disciplines and gain practical skills and enterprising attributes, ensuring you’ll be able to make an immediate impact on businesses. Utilising innovative and experiential learning, you will develop expertise in areas such as business strategy, consumer behaviour and integrated marketing communications. The course also emphasises an entrepreneurial mindset, qualifying you to identify and capitalise on business opportunities while fostering innovative thinking for successful venture creation. Emerging technologies such as artificial intelligence and data analytics, employability and sustainability are fundamental to this course to prepare you for a career in the modern business environment. These skills, alongside the opportunity to obtain a digital passport of relevant certificates and accreditations, will allow you to be an innovative, agile and flexible businessperson able to make an impact in an ever-changing environment. What's covered in this course? The course gives you a solid grounding in the fundamentals of both business and marketing disciplines while also allowing you to choose areas you wish to specialise in through a series of optional modules. Some of the areas covered include the development and operation of business markets, business strategy and analytics, marketing principles, financial management, consumer behaviour and leadership. You will learn about the impact and importance of both business and marketing while also gaining a digital passport of certificates and accreditations that are highly valued across all industries. The course will prepare you for a wide array of career paths from large international corporations to small or medium sized enterprises and start-ups. In addition, you will gain an insight into digital business, exploring how the business world has evolved and uses emerging technology while reflecting on the accompanying issues around social responsibility and ethical behaviour. Professional Placement Year This course offers an optional professional placement year. This allows you to spend a whole year with an employer, following successful completion of your second year, and is a great way to find out more about your chosen career. Some students even return to the same employers after completing their studies. If you choose to pursue a placement year, you will need to find a suitable placement to complement your chosen area of study. You will be able to draw on the University’s extensive network of local, regional, and national employers, and the support of our Careers teams. If you are able to secure a placement, you can request to be transferred to the placement version of the course. Please note that fees are payable during your placement year, equivalent to 20% of the total full-time course fee for that year.