Course summary

Corner the market Marketing is at the heart of every successful business, and today it is shaped more than ever by digital tools, data, and innovation. This course is designed for students who want to understand not just the foundations of marketing, but also how digital technologies, analytics, and creativity are transforming the way organisations connect with customers. At LSBU, you won’t just learn theory – you’ll put it into practice. From working on live briefs with real brands to exploring new trends such as AI in marketing, sustainability, and ethical consumerism, you’ll be challenged to think differently and apply your learning to real-world situations. Entrepreneurial skills are built into the course, giving you the chance to design your own projects, collaborate with small and medium-sized enterprises, and grow your professional network through our strong alumni and industry connections. By the time you graduate, you’ll have a well-rounded understanding of marketing with the digital expertise employers are looking for. Whether you want to pursue a professional marketing qualification, move on to postgraduate study, or step confidently into a role in industry, this course will give you the knowledge, skills, and experience to stand out.