Course summary

Course details Study leading-edge marketing knowledge from analytics to behavioural science. from distinguished academics and industrial experts. Accredited by the Chartered Institute of Marketing (CIM), you will gain insights into the strategic decision-making in marketing and the effective techniques used to drive impacts on brands and consumer behaviour in the fast-paced business world. Drawing from the excellent research and long-established industry connection worldwide, this varied and dynamic course helps you to become an innovative and influential global business thinker. Combining contemporary marketing trends such as behavioural science and digital marketing together with management options, you will develop an understanding of different markets, learn how to predict and interpret consumer behaviour, identify trends and communicate brand strategy. Why Durham University? You will be based in Durham University’s Business School, one of the UK’s longest established business schools – an inspiring and stimulating learning environment that consistently ranks highly for the quality of teaching, research and for graduate prospects. Develop the skills and mindset of an effective future leader at one of the UK’s leading business schools. Our undergraduate courses are informed by the latest research and our strong links with industry add real-world value from day one. Built on a firm foundation and rooted in best practice, our business, management and marketing courses are designed to inspire and challenge you, while developing the qualities that are important in future leaders. Rankings 3rd for Marketing in The Complete University Guide 2024 9th for Management in The Complete University Guide 2024 Career Opportunities Our students graduate with a thorough understanding of management theories, marketing strategies and consumer behaviour, as well as the commercial awareness, IT and problem-solving skills that are highly valued by employers in the UK and internationally. This combination of academic knowledge and transferable skills will open up a range of career possibilities in the corporate world and beyond. Our focus on employability extends beyond the classroom. You will benefit from employability-focused events that will give you a competitive edge in the job market. From interview advice and employer talks to business-tailored careers fairs, we work with you to achieve your goals. Previous graduates have gone on to work as business managers, marketing specialists, civil servants, management consultants and business analysts working for companies such as Virgin Media, NHS England, Amazon, Barclaycard and PwC.