Course summary

One of seven Business Management pathway options, this course merges business management with digital expertise, preparing graduates for data-driven careers. You gain a thorough training in data analysis, decision-making and real-world application from day one, exploring business management areas such as marketing and management as well as programming for data analysis; soft system analysis; and data modelling. Facilities and Specialist Equipment

• New, state-of-the-art business analytics suite to support data analytics, 'big-data', data mining, digital marketing, SEO and other management skills.

• Harvard Business Publishing - international learning resources providing advanced business simulations in areas such as sustainability and digital processes.

• Our Reuters trading room, reacting to live ‘stock-market’ data.

• Software includes Microsoft Power BI and Vensim simulation.

• Access to Sage, Refinitiv Workspace and the econometrics software STATA.

• Become adept at facilitating data-driven solutions for today's market, developing skills that give you the edge in the fast-paced digital transformation of business.

• Benefit from a course that gives you the flexibility to change pathway option at the end of your first year.

• Learn from research-driven academics actively involved in consultancy work.

• Take up opportunities for consultancy experience during the second year of the degree, assisting businesses – from start-ups to established corporations - to solve problems, up-skill and innovate.

• Benefit from masterclasses from industry experts so you benefit from their experience and keep at the leading edge in your field.

• Benefit from field trips to see business management and analytics in action at companies such as John Lewis, Volvo, PW Gates Logistics, Luton Recycling and RAJA Packaging.