Course summary

Our MSc Marketing degree is aimed at students from all academic backgrounds and will help you to become a market-ready professional with a global outlook, equipped for a successful international career in marketing. Created in close consultation with the marketing industry and the Chartered Institute of Marketing (CIM), it develops the strengths, abilities and understanding today's marketing employers are looking for. During the degree you’ll look at the role of marketing to develop an understanding of customers which is shared across the organisation so as to develop customer driven competitive strategies. Successful implementation of these strategies requires a marketing philosophy and marketing processes which are supported across the organisation. When you successfully complete your MSc Marketing degree, you'll have the opportunity to gain an extra qualification, the Level 4 Certificate in Professional Digital Marketing upon successful completion of an assessment. You will also have exemptions from the Level 6 Diploma in Professional Marketing, typically completed during your first substantive marketing role. You’ll also attend Google workshops which will be run by Google Partners to gain a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. Why choose this Degree?

• Small group teaching delivered by a team of specialists who have both academic and extensive marketing industry credentials.

• You will complete a hands-on project; giving you a fantastic opportunity to use the theories and knowledge, you've gained to produce a meaningful piece of work. Projects include Consultancy Experience Project, Internship and Business Research Project.

• Typically, these routes are made up of students from over 25 different countries, which means you will have a truly international learning experience.

• You will complete a comprehensive development programme, which includes a short residential team-building course, usually held in the Peak District.

• We are ranked in the Top 20 for Marketing in The Complete University Guide 2021.

• NTU’s teaching and learning is gold-rated by the government’s Teaching Excellence Framework – that means you can count on outstanding teaching and learning, an education that’s truly focused on the workplace, and fantastic support in and outside of the classroom.