Course summary
Our MSc Marketing and Brand Management course includes an overview of brand values and a wide range of related communication channels. You will develop a strong foundation in marketing theory and practice. Combined with a specialist perspective on brand management, including brand values and a range of related communication channels. With practical case studies and live scenarios, you will apply brand management theory to analyse and critique what makes a successful brand. You will develop your knowledge of marketing and brand management theory. And how it is applied in practice. The course provides you with a focus on planning and applying brand management strategies. And prepares you to work for:
- a branding or marketing agency
- a marketing, branding or communications department within an organisation.
Modules
Compulsory modules: Introduction to the Principles of Marketing Understanding Customer Behaviour Research Methods for Events and Marketing Professional and Academic Development Strategic Brand Management Brand and Marketing Communications Digital and Social Media Marketing Strategy Global Marketing Strategy Final Project - choose one of: Dissertation Client Project Optional modules: Marketing Practice (sandwich mode)
Assessment method
We use a range of assessment methods, including:
- individual and group reports and presentations
- portfolios
- reflective statements
- examinations
- open briefs that encourage individual creativity.
- Understanding Customer Behaviour
- Strategic Brand Management
- Global Marketing Strategy.
How to apply
International applicants
If English is not your first language you will need to satisfy the university's English language requirements: - IELTS minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking). - If you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements Please also see the University's standard English language requirements.
Entry requirements
Specific entry requirements: This programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a second-class honours degree or equivalent overseas degree from a recognised institution or equivalent professional or other qualification. Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. Please contact our Admissions team ([email protected]) for further information. Entry will also be subject to two satisfactory references (one of these must be an academic reference). Please also see the University's general entry requirements.
Fees and funding
Tuition fees
| EU | £17650 | Year 1 |
| England | £11350 | Year 1 |
| Northern Ireland | £11350 | Year 1 |
| Scotland | £11350 | Year 1 |
| Wales | £11350 | Year 1 |
| Channel Islands | £11350 | Year 1 |
| International | £17650 | Year 1 |
Additional fee information
The full-time fees quoted are for the taught Year 1. Fees will be charged for the placement year in Year 2 and are available on request.
Provider information
Oxford Brookes University
Gipsy Lane
Headington
Oxford
OX3 0BP