Course summary
On this MSc Marketing and Brand Management course, you will immerse yourself in the exciting and fast-paced world of brands and their strategic management across a broad range of industries. You will develop a strong foundation in various areas of marketing theory and practice. With a particular perspective on brand management, you will learn how to ‘market’ through the use of various marketing communication channels. This includes traditional as well as digital channels such as
- TikTok
- YouTube
- or LinkedIn.
Assessment method
You will be provided with a draft assessment schedule at the beginning of your programme. And you’ll receive a confirmed assessment schedule at the beginning of each semester. We use a range of assessment methods, including:
- individual and group reports and presentations
- portfolios
- reflective statements
- open briefs that encourage individual creativity.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
- Institute of Direct and Digital Marketing
How to apply
International applicants
If English is not your first language you will need to satisfy the university's English language requirements: - IELTS minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking). - If you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements Please also see the University's standard English language requirements.
Entry requirements
A minimum of a second class honours degree (2:2) in any academic discipline, or equivalent overseas degree from a recognised institution. Please also see the University's general entry requirements.
Fees and funding
Tuition fees
| EU | £19600 | Year 1 |
| England | £12300 | Year 1 |
| Northern Ireland | £12300 | Year 1 |
| Scotland | £12300 | Year 1 |
| Wales | £12300 | Year 1 |
| Channel Islands | £12300 | Year 1 |
| International | £19600 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
The full-time fees quoted are for the taught Year 1. Fees will be charged for the placement year in Year 2 and are available on request from [email protected]. For approximate fee levels of the placement year see the placement fee above.
The following factors will be taken into account by the University when it is setting the annual fees: inflationary measures such as the retail price indices, projected increases in University costs, changes in the level of funding received from Government sources, admissions statistics and access considerations including the availability of student support.
Provider information
Oxford Brookes University
Gipsy Lane
Headington
Oxford
OX3 0BP