Course summary
Our MSc Marketing and Brand Management course includes an overview of brand values and a wide range of related communication channels. You will develop a strong foundation in marketing theory and practice. Combined with a specialist perspective on brand management, including brand values and a range of related communication channels. With practical case studies and live scenarios, you will apply brand management theory to analyse and critique what makes a successful brand. You will develop your knowledge of marketing and brand management theory. And how it is applied in practice. The course provides you with a focus on planning and applying brand management strategies. And prepares you to work for:
- a branding or marketing agency
- a marketing, branding or communications department within an organisation.
Assessment method
You will study eight compulsory modules, including a module which will help you develop your professional and academic skills. You then choose either a dissertation or client project. If you start in September, you can choose the sandwich mode, which gives you the opportunity to apply for one year's paid supervised work experience in a marketing role. If you start in September and take the work placement, the course lasts two years. If you do not take the work placement the course lasts one year.
Entry requirements
Specific entry requirements This programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a second-class honours degree or equivalent overseas degree from a recognised institution or equivalent professional or other qualification. Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. Please contact our Admissions team ([email protected]) for further information. Entry will also be subject to two satisfactory references (one of these must be an academic reference).
Fees and funding
Tuition fees
| EU | £16800 | Year 1 |
| England | £10800 | Year 1 |
| Northern Ireland | £10800 | Year 1 |
| Scotland | £10800 | Year 1 |
| Wales | £10800 | Year 1 |
| Channel Islands | £10800 | Year 1 |
| International | £16800 | Year 1 |
Additional fee information
Please note tuition fees may increase in subsequent years both for new and continuing students.
Provider information
Oxford Brookes University
Gipsy Lane
Headington
Oxford
OX3 0BP