Loughborough University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Course summary
Our BSc Marketing degree provides a rigorous in-depth knowledge of marketing to prepare you for a wide range of exciting and rewarding career opportunities. You will develop highly prized specialist skills in digital marketing, consumer behaviour and global brand management – plus essential business and management skills in areas such as international business, strategy and planning. Choices and flexibility The course provides a comprehensive core set of marketing modules. There are also a variety of options built into the course so you can shape the degree in line with the topics that you are most interested in. Explore topics like entrepreneurship, leadership and analytics for the web and social media. Delve into topical issues like international culture, sustainability and ethics. You will have choices that give you the chance to broaden your knowledge around the core marketing topics you study. Enhanced employability through a third year placement Most importantly, you will not only be learning the theory – you will also have the opportunity to put it into practice. We offer several placement pathways, including a year-long or half-year work-based placement, building on your skills and getting valuable experience in industry. There are also options to study abroad. Many students find the experience vital in helping them secure good positions following graduation and increasing their confidence when they start their first job after graduating.
Modules
For a full list of areas studied, see the 'What You'll Study' section of the course page on our website.
Assessment method
Depending on the nature of the material, some modules are assessed by a mixture of coursework and examination (for example 25% coursework and 75% examination), whilst other modules are assessed by 100% coursework or 100% examination. Coursework is based on a variety of tasks including individual essays, projects, contribution in tutorials, group work, class tests, problem sheets and computer-based exercises.
How to apply
14Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- NN53
- Institution code:
- L79
- Campus name:
- Main Site
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - Not accepted
A level - AAB
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DDD
Access to HE Diploma
Scottish Higher - Not accepted
Pearson BTEC Level 3 National Diploma (first teaching from September 2016) - DD
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016) - D
Scottish Advanced Higher - AB
International Baccalaureate Diploma Programme - 35 points
GCSE/National 4/National 5
Loughborough accepts a wide range of qualifications for entry as outlined on our website www.lboro.ac.uk/study/undergraduate/getting-started/applying/entrance-requirements/ This information details the general requirements and should be read in conjunction with the information given for each course. Loughborough also accepts a wide range of international qualifications for entry as outlined on our website www.lboro.ac.uk/international/applicants/country/ Loughborough uses contextual data in the admissions process to provide insights into the context in which your academic qualifications have been achieved. This may influence the typical offers outlined in the information given for each course. www.lboro.ac.uk/study/undergraduate/getting-started/applying/contextual-data/
Please click the following link to find out more about qualification requirements for this course
https://www.lboro.ac.uk/study/undergraduate/apply/entry-requirements/
Additional entry requirements
Other
Applicants are usually selected solely on the basis of their UCAS application, but in exceptional cases, an interview may be required. If applicants are made an offer of a place, they will be invited to visit the department giving them the opportunity to meet staff and students, see facilities and get an insight into what it is like to be a student at Loughborough.
English language requirements
All applicants are required to demonstrate that they have an appropriate level of English language.
Student Outcomes
Operated by the Office for Students
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
| EU | £26500 | Year 1 |
| England | £9535 | Year 1 |
| Northern Ireland | £9535 | Year 1 |
| Scotland | £9535 | Year 1 |
| Wales | £9535 | Year 1 |
| International | £26500 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
The fees stated above are for the 2025/26 academic year; fees for 2026/27 have not yet been confirmed by the UK government. We will update this information as soon as it is available. Fees are reviewed annually and are likely to increase to take into account inflationary pressures.
While the cost of your tuition covers lots of things, it doesn’t cover everything. For instance this course doesn’t cover the cost of any stationery, printing, books or re-assessments which you might need.
UK tuition fees align with the applicable fee caps set by the UK government, and as such they are subject to changes made to the agreed cap in a specific year.
Provider information
Loughborough University
Loughborough
LE11 3TU