Course summary

Develop expertise in marketing on our BA (Hons) Marketing degree at Canterbury Christ Church University. You will gain in-depth knowledge of current industry trends and apply your creative and business skills exploring various aspects of the profession. From branding and digital marketing to innovative customer acquisition strategies, this degree will enhance your experience, knowledge, and skills to give you the best job opportunities on graduation. The course covers key topics in marketing and essential data and digital skills with a strong understanding of branding and consumer behaviour and psychology. You’ll develop your design, creative and problem-solving skills and apply them to current issues faced in industry, underpinned by a sustainable and ethical marketing approach. You will have opportunities to work on real client briefs and will engage with professionals from across marketing, PR, and advertising industries, along with opportunities to interact with industry experts and gain valuable real-world insights. The teaching team comprises of experienced practitioners actively involved in research, knowledge exchange projects, and marketing consultancy. With an international team that has taught in Europe and beyond, the program delivers industry-relevant education informed by academic advancements and digital marketing trends. Upon graduation, you will ready for a successful career in marketing and its related fields of advertising, PR, social media and digital marketing. Employers seek dynamic, adaptable, and innovative graduates who can collaborate effectively. To meet these demands, we ensure our graduates leave equipped with the academic competence and practical, job-ready skills that position them competitively in the job market and open doors to exciting entry-level roles in marketing. Professional accreditation Our degree is accredited by two leading professional bodies - the Chartered Institute of Marketing (CIM) and Institute of Data and Marketing (IDM) and in addition to your degree, you can choose to take professional qualifications. Location This course is run at our Canterbury Campus in Kent. Canterbury is just 50 miles south-east of London and less than an hour by high-speed train from St Pancras. Located on a UNESCO World Heritage Site the campus offers state-of-the-art buildings, right in the centre of a vibrant and world-famous cathedral city. You’ll benefit from a campus with excellent learning and teaching resources, music venues, a superb sports centre, a well-stocked bookshop and plenty of coffee bars and places to eat. A short walk away is Augustine House our award-winning library and home to a vast range of learning resources and student support teams.