Fashion Promotion and Communication with Foundation Year at Buckinghamshire New University - UCAS

Course summary

This course is offered as a four-year programme. The Foundation Year will allow you to develop your academic study skills and build confidence in your abilities, identifying your own strengths and development needs for progression onto an undergraduate programme. Why study at Buckinghamshire New University? With a history of delivering expert craft, art and design education for more than 130 years, Buckinghamshire New University is the perfect place to start your creative career. As part of the Art, Design and Performance School at BNU, you’ll benefit from a practiced-based course, supported by contextual studies. You’ll also have the opportunity to work collaboratively across the school with other courses, ensuring during your studies you are building a varied network, like you would in the real world. Led by a dedicated and experienced course team, you’ll benefit from their industry knowledge and the industry links they bring to the course. You’ll get direct access to guest lectures, who are specialists in the sector, and can benefit from live project briefs, master classes, and networking opportunities. We’re proud of the many achievements of our students and staff and throughout your course you will have the opportunity to take part in international competitions, including British Fashion Council reviews, exhibitions and the BNU Summer Show. Our fashion and textiles programmes are ranked 3rd best in the UK (The Guardian University Guide 2023) and we celebrated 95% overall student satisfaction in the 2022 National Student Survey. Opportunity modules are a key part of the BNU curriculum. You’ll choose modules in your first year from a broad selection in areas such as sustainability, entrepreneurship, creativity, digital skills, personal growth, civic engagement, health & wellbeing and employment. Opportunity modules are designed to enable you to develop outside the traditional boundaries of your discipline and help you to further stand out from the crowd to future employers. What will I study? At the core of the BA (Hons) Fashion Promotion and Communication course is the key themes of creativity, multi-disciplinary practice and innovation. The fashion industry is a broad sector and roles are no longer focused solely around the designer. Designers need a team to help them promote their collections, through photography, press releases and events. This course will introduce you and let you explore the different mediums in which you can promote and communicate fashion effectively. Looking at key areas, including photography, styling, illustration, film, the use of digital platforms, trend analysis, marketing, branding and P.R. This course fuses theory with creative practice, allowing you to develop intellectual, technical and professional skills and knowledge to succeed professionally upon graduation. Starting with the fundamentals, you’ll start to explore this creative practice through technical workshops, masterclasses and seminars. You’ll also gain an understanding of the historical development of fashion promotion including the impact of globalisation and introduction of new technologies, as well as the ethical responsibilities of fashion media. We encourage you to research and develop individual approaches to fashion promotion and communication. As you progress on the course you experiment and explore more individual creative responses to a series of industry-led projects. You’ll also start to build your final degree project, using innovation and creativity to create a portfolio of eye-catching work. Upon graduating from this course, you’ll be able to work collaboratively with designers and the team that sit behind them to problem-solve and push creative ideas, to promote collections and trends through both new and traditional media.


Foundation year Preparing for Success: Knowledge and Creativity Preparing for Success: Self-development and Responsibility Inquiry Based Learning Photography, Design and Visual Communication Year one Core Modules Visual Narratives 1: Stock and Page Fashion Styling Contextual Studies (Fashion) Marketing Strategies Digital Art Direction and Film Opportunity Modules 2 x 10 credit year one Opportunity modules Year two Core Modules Contextual Studies 2: Research Strategies Photography for Design: Editorial Collaboration Industry Brief Digital Fashion Year three Core Modules Research and Development Creative and Professional Development Professional Practice Contextual Report on Practice Final Major Project

Assessment method

The BA (Hons) Fashion Promotion and Communication degree encompasses a wide variety of teaching and learning methods. Most of this degree is studio-practice based, here we aim to create the ethos of a professional real-world environment. The course sits within a creative community and draws from close collaborations with the Fashion Design course, to encourage an awareness and an experience of working in the industry. You'll be able to gain a holistic view of the fashion industry and will acquire first-hand insight into the fashion process, from original concept to design through to the promotion of the final project. This will help give you the edge in a competitive market. You’ll also have the opportunity to work on live briefs with fashion industry brands, which will challenge and enhance your skills, knowledge and approaches. Our collaborations with industry will foster professional working practices, further preparing you for employment once you’ve graduated. You’ll also be assessed though; 1:1 or small group tutorials, lectures and seminars, portfolio and presentations, written assessments, sketchbooks, group critiques and self-directed study.

How to apply

Application codes

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Buckinghamshire New University
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Points of entry

The following entry points are available for this course:

  • Foundation

International applicants

For information about applying to Buckinghamshire New University as an International applicant, please visit

Entry requirements

Qualification requirements

Applicants who do not meet the minimum requirements for the 3-year undergraduate programme, or those who do not feel fully prepared for a Level 4 course, will be considered for the 4-year programme including a Foundation Year.

Please click the following link to find out more about qualification requirements for this course

Additional entry requirements


Student Outcomes

Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
Republic of Ireland £9250 Year 1
EU £15150 Year 1
International £15150 Year 1

Additional fee information

Most courses will involve some additional costs that are not covered by your fees. You could benefit from financial support through a bursary or scholarship during your time as a student. For more details visit our financial support, bursaries and scholarships section.

Sponsorship information

Buckinghamshire New University offers a range of bursaries and scholarships. For more information, please visit

Fashion Promotion and Communication with Foundation Year at Buckinghamshire New University - UCAS