Fashion and Lifestyle Marketing at Glasgow Caledonian University - UCAS

Course options

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Course summary

A future-focused course exploring the changing fashion industry and the integration of fashion and lifestyle. The fashion industry is dynamic, wherein some sectors have faced a slowdown in sales as consumers shift their spending towards lifestyle goods and experiences. To redress this, lifestyle brands have emerged in the marketplace, wherein fashion is sold alongside, for example, tech products, watches and homeware along with in store experiences, such as yoga classes. These brands exemplify products or services that embody an individual’s interests and attitudes and seek to inspire and guide the consumer's way of life. Capturing these changes, the MSc Fashion and Lifestyle Marketing programme is designed for students who want specialist knowledge in brand development, buying, merchandising, digital and social media marketing communications, staging the retail experience, design and trend decision making and understanding the connected consumer. Drawing upon the latest research in the field, students will become specialists in design management and trend analysis, branding, experiential retail marketing, consumer behaviour and marketing communications, all within the context of fashion and lifestyle. Students then have the chance to explore this theory in a practical setting through work experience, industry visits, guest speakers and live projects.


Fashion and Lifestyle Marketing: Theories and Concepts; Trend and Design Decisions; Consumer Insights; Fashion and Lifestyle Retail Experiences; Fashion and Lifestyle Brand Lab; Fair and Sustainable Fashion; Career Planning and Professional Development; Introduction to Research Methods; Research Project.

Entry requirements

UK Honours degree 2:2 or equivalent. Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.

Fees and funding

Tuition fees

Channel Islands £8900 Whole course
Republic of Ireland £8900 Whole course
England £8900 Whole course
Northern Ireland £8900 Whole course
Scotland £8900 Whole course
Wales £8900 Whole course
EU £16200 Whole course
International £16200 Whole course

Additional fee information

Fees are subject to change and published here for guidance only. Part-time and distance-learning tuition fees: For details of part-time and distance-learning fee rates, please make an enquiry today.
Fashion and Lifestyle Marketing at Glasgow Caledonian University - UCAS