Course summary

Did you know 91% of businesses use video as a marketing tool, and 96% see it as important to their overall strategy? And yet, despite that, around half say they have neither the time nor the skills to produce that kind of content. So, who’s going to do it for them? If you want to study digital marketing, but specialise in content development and video production, this could be the digital marketing degree you’ve been looking for. Taught by industry professionals, we’ll give you the knowledge, skills, and experience to put you on the path to a creatively fulfilling career in a thriving industry that’s always hunting for new talent. Having gotten to grips with the creative, business, and practical side of digital marketing and video, your second year will allow you to sharpen these skills and explore possible career paths, with industry guests and briefs to inspire you along the way. In third year, you’ll pull all your new skills together as you start to plan for a successful career in digital marketing. You’ll explore the current and future landscape of the industry, and your place within it, and take part in an exciting live brief with a real world agency client. You will:

• Discover the theory and practice of video advertising, digital marketing, and video production in a variety of contexts

• Explore brand identity, modern marketing techniques and trends, and how to tailor your content for specific platforms, audiences, and campaign messages

• Develop the practical skills needed to create effective video for marketing, advertising, and social media