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Course summary

Did you know that 85% of businesses use video as a marketing tool? Video is no longer just one piece of an overall marketing plan – it’s a versatile and engaging content format that gives us a real-life picture of what’s going on. Our digital video production degree is designed to provide you with the tools you need to explore video marketing in a wide variety of contexts, from social media to ecommerce. Our marketing and digital video production degree will give you the skills you need to create impactful video marketing campaigns, from audio production to composition, editing and staging. Right from the beginning, you’ll be using industry standard equipment and editing software to produce video products that can be used across a range of marketing and advertising channels. What’s more, in the final year of your studies, you’ll have the opportunity to analyse a product, design a social marketing strategy for it and distribute content to promote it – all of which are skillsets that provide instant value in the professional workplace. You will:

  • Learn the theory and practice of video advertising, digital marketing and video production in a variety of contexts.
  • Understand how to apply data creatively as evidence to support your approach to solving marketing problems.
  • Gain the technical skills needed for filmmaking, video editing and influencer marketing for the purpose of advertising.
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Year one

  • Digital Advertising Uncovered
  • Data Analysis for Business
  • Video Production
  • Content Creation and Delivery
  • Digital and Business Skills
  • Principles of Marketing
Year two
  • Professional Practice
  • Short Form Editing
  • Camera and Lighting for Production
  • Creative Collaboration
You can choose between Cross Cultural Communications or Project Management modules within your first trimester. You can also choose between Integrated Marketing Communications or Consumer Behavior modules within your second trimester.
  • Cross Cultural Communications
  • Project Management
  • Integrated Marketing Communications
  • Consumer Behaviour
Year three
  • Media and Marketing Entrepreneur
  • The Future of Creative Advertising
  • Final Dissertation (Major Project)
  • You can also choose between Technology Innovations or Social Media and Analytics modules within your first trimester.
  • Technology Innovations
  • Social Media and Analytics
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How to apply

Application codes

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Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Unistats information

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Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

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Digital Video Production and Marketing at University of Salford - UCAS