Course summary
Marketing analysts are in high demand in today’s data-driven economy. Organisations generate vast amounts of data – from product reviews to customer interactions. Marketing analytics makes sense of the data to guide successful business strategies. Our MSc Marketing Analytics course equips you with the skills needed to thrive in a data-driven world. We have an active learning, careers-focused approach which puts key skills taught in theory into practice. Our partnership with business makes sure you learn what is needed by global employers. You’ll gain a toolbox of analytical techniques and strategic insights so that you can translate information into action. We teach a powerful blend of practical and theoretical skills, to enhance your employability in a competitive job market. Gain practical experience in marketing and analytics Analyse Big Data such as social media comments or online product reviews. Understand consumer behaviours and generate marketing analytics solutions for organisations. Practical sessions on data analytics and marketing simulations. You will undertake consultancy-style projects. In addition, there are opportunities to work with a business as part of your consultancy project. Your project work will build-up the practical skills needed for future career roles. Recent organisations include: Keep Scotland Beautiful Care Opinion Volunteer Scotland Stirling Council Otter Adventures Curriculum informed by top experts Our curriculum is informed by an advisory board of top marketing practitioners. This includes high-profile professionals from companies such as Kortext, BMW and Clevertouch Consulting. Focus on analysis and communication We designed our course to be a conversion course for those who are new to data analytics. You’ll learn to analyse data such as Power BI, Orange Datamining or SPSS, and communicate your insights. We want you to become a professional who can link marketing and data analysis. We are AACSB accredited The University of Stirling is accredited by the Association to Advance Collegiate Schools of Business (AACSB). AACSB International is the world's largest global standard-setting body for business education. Only 6% of the world’s leading business schools achieve this accreditation. This recognises our excellence in business education and societal impact.
Entry requirements
A minimum of a second class honours degree or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply. No background in business is required but you will need to have a strong interest in marketing and data analytics to get the most from the course.
English language requirements
For further information on English Language requirements, please see the university website: https://www.stir.ac.uk/international/international-students/english-language-requirements/
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
For further information on course costs, please refer to the University website:
https://www.stir.ac.uk/courses/?filter__level=Postgraduate&filter__method=&filter__faculty=&filter__startdate=
Sponsorship information
For information on funding and scholarships, please see here: https://www.stir.ac.uk/study/fees-funding/postgraduate-loans-and-funding/
Provider information
University of Stirling
Stirling
FK9 4LA