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Business and Marketing at University of Lancashire - UCAS

Course summary

Course overview Our CIM and CMI accredited BA (Hons) Business and Marketing course will give you the business, management and analytical skills to thrive in marketing. Our BA (Hons) Business and Marketing programme is developed with industry experts and is accredited by both the Chartered Institute for Marketing (CIM) and the Chartered Management Institute (CMI). This means you'll get access to networking opportunities, resources, and student membership to support your progression toward Chartered Marketer status. You'll also graduate with both a degree and a CMI Level 5 Diploma in Management and Leadership at no extra cost. This will help you stand out to employers and boost your career prospects. This course blends strategic thinking with marketing expertise. You'll graduate ready to thrive in a data-driven, ethically conscious, and globally connected world. You'll build a strong foundation in theory and practice, through topics such as: Brand management Consumer psychology Organisational behaviour Digital marketing Strategic leadership You'll apply your knowledge through real‑world marketing projects, simulations and industry insights. You’ll build essential skills in communication, analysis and problem‑solving. You'll also express your creativity through campaign design, content development and brand storytelling. To prepare you for graduate roles, you’ll take part in a mock assessment centre. This will give you real insight into the recruitment process used by many employers. You’ll also earn digital micro-credentials from industry leaders such as Microsoft, Google and LinkedIn. These boost your CV and will help you explore the areas of business and marketing that interest you most. Why study with us

  • Our CIM accreditation gives you student membership, resources and networking opportunities to boost your career prospects.
  • Graduate with the CMI Level 5 Diploma in Management and Leadership. This is recognised by employers across sectors.
  • Earn digital micro-credentials from Microsoft, Google and LinkedIn to enhance your CV.
What you’ll do
  • Develop your skills in marketing, strategy and leadership. Put them into practice through live projects, real-world challenges and hands-on experiences.
  • Discover key areas of marketing to build your expertise. This includes brand management, consumer psychology, organisational behaviour, digital marketing and strategic leadership.
  • Get a placement or study abroad through our Global Opportunities programme. You’ll have the chance to work for businesses across the world on placements and internships.
Future careers This BA (Hons) Business and Marketing degree gives you the skills and recognition to stand out in business, marketing and consultancy careers. Whether you want to work with global brands, launch your own business or lead creative agencies, you’ll graduate ready to succeed. Career pathways include:
  • Digital marketing strategist
  • Brand manager or marketing executive
  • Business development consultant
  • Marketing analyst or insight officer
  • Creative lead or content specialist
  • Innovation and transformation advisor
  • Account manager in agencies or in-house teams
  • Entrepreneur or start-up founder
  • Graduate trainee or leadership programme participant
You will also benefit from career coaching, employer networking, and an optional placement year to help you move forward with confidence. Our graduates have gone on placements with high-profile employers, including:
  • ASOS
  • Adidas
  • L'Oréal
  • Rolls Royce
  • Disney
  • IBM
  • Marks and Spencer
  • BAE
  • Aldi
  • Euro Garages

Modules

Please visit The University of Lancashire’s website for the latest information about our modules.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing
  • Chartered Management Institute

How to apply

Application codes

Course code:
NN15
Institution code:
C30
Campus name:
Preston Campus
Campus code:
U

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements


Student Outcomes

Operated by the Office for Students
75%
Employment after 15 months (Most common jobs)
90%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9535 Year 1
Northern Ireland £9535 Year 1
Scotland £9535 Year 1
Wales £9535 Year 1
Channel Islands £9535 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

*subject only to annual increase in line with UK Retail Price Index Inflation rate and increases permitted by the Government
Business and Marketing at University of Lancashire - UCAS