Course summary

Course overview Develop your marketing expertise to succeed in the rapidly changing world of business. Discover the role of business in society. Develop the principal skills and attributes needed to succeed in the marketing industry. Why study with us

• Apply your skills and knowledge to live marketing projects set by our large network of industry professionals.

• Receive CIM professional qualification exemptions upon graduation, enhancing your employability. Our graduates are amongst the best in the UK. They have won the highly prestigious Chartered Institute of Marketing “The Pitch” five times.

• Realise your business ownership dreams through our links with the university’s Propeller Team. They help you build a business and get funding and expert guidance to support its development.

• Combine two disciplines to develop knowledge of business and marketing. This will advance your global career prospects.

• Enjoy the academic expertise of highly qualified tutors and industry leading guest speakers. You will build your network and get insights for future career progression.

• Designed with employability at its core, this course also allows you to take a 48-week paid placement. Develop practical industry experience, giving you a springboard for your career ambitions.

• The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. University of Central Lancashire has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Accredited Degree partnership. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

• We've been awarded the Small Business Charter (SBC) in recognition of our commitment to supporting student entrepreneurship, small businesses and the local economy. The SBC is an award for the UK’s world-class business schools.