Course summary

BA(Hons) Business Management and Marketing provides a solid foundation in both business and marketing , allowing you to experience a range of disciplines and choose your career path as you progress. You’ll develop an understanding of the core subjects relevant to both business and marketing disciplines operating within a global context. Working both collaboratively and independently, you’ll develop key employability skills including improved digital literacy, critical thinking, creativity, ethical values, an entrepreneurial outlook and confident communications skills. You’ll have the opportunity to specialise in an area of interest, including exploring the world of digital communications and artificial intelligence, agency marketing, brand management, project management, research, analytical skills and the importance of social value and sustainability. You’ll be encouraged to embrace emerging technologies and industry practices that are helping to create a more sustainable future. You’ll analyse real business issues and learn about the market process, including traditional and digital marketing methods and global approaches. Gain real-world experience which could include a placement, internship, paid work, volunteering, cross-cultural teamwork, overseas study, attending pitches, guest lectures, and networking opportunities. Graduate ‘career-ready’ to step into your first business or marketing role. Alternatively, you may choose to progress your academic studies further.