Course summary

Build critical skills to impact sports audiences with our hands-on sports marketing degree Develop critical insights, learn cutting edge digital skills, and understand what it takes to succeed in marketing and digital communication. You'll apply critical, strategic, and creative skills while becoming an ethical and global professional. You'll also impact sports audiences, consumers, and fans across sectors and platforms, and complete exciting practical projects. Our hands-on sports marketing degree covers: • managing sporting events • sports journalism and marketing • digital content creation and design • AI, digital marketing, and data analytics • consumer behaviour and customer insight • branding and marketing strategy • digital communications and ethics. We have worked with industry professionals to design our Marketing and Sports Communication degree. You'll develop analytical, research, communication, personal, and professional skills to help you navigate future challenges and opportunities. International reputation Our international reputation for sport allows you to gain unique insight into the industry. You can also join our excellent sports teams and use our world-class sporting facilities, such as the: • Fitness and Conditioning Suite • Sir Mo Farah Athletics Track • Performance Hall • Biomechanics Laboratory. Cutting-edge facilities With our sports communication and marketing course, you'll access our cutting-edge facilities and equipment, which include: • Our Media Production Suite: equipped to teach all aspects of content creation, short and long video, TV production, radio, and online broadcasting • multi-camera HD shoots with a flexible lighting grid, full range of audio inputs, and teleprompter facilities • a radio and podcasting studio: dedicated vocal booth, 70-inch TV, studio quality sound-system • a Mac suite equipped with top of the range, 27-inch iMacs with secondary touch screens - available 24 hours a day, seven days a week. Work placements: build professional experience We have strong relationships with leading sports communications and marketing companies in London. You can complete work placements with them to build your skills and network. About the Foundation Year Our four-year degree programmes (including a foundation year) provide an alternative route to undergraduate study at university if you do not have the grades to access higher education in the traditional way.