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Sports Business Management at Keele University - UCAS

Keele University

Degree level: Postgraduate

Sports Business Management (Taught)

Course options

2024 - 20252025 - 2026
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There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Open days

3Dec
Keele University - Postgraduate Open Event
Postgraduate

Course summary

Study the diverse and dynamic world of sports on our Sports Business Management MSc. Capitalise on your enthusiasm for sport as you develop your industry knowledge, refine your business expertise and acquire the practical skills that will prepare you for leadership roles in the sports arena such as Sports Manager, Marketing Director or Events Manager. . Why choose this course?

  • Gain a 360 degree view of the global sports industry
  • Acquire essential business skills and sports industry insight
  • Designed for individuals from diverse academic and professional backgrounds, including those new to the field of sports business management
  • Fully integrates sustainability and ethical business practices
  • Professional development and practical industry engagement opportunities
Attain career focused skills that will enable to you to navigate challenges and seize opportunities in the global sports industry with our Sports Business Management MSc. Through theoretical learning with real-world application, you will explore the intersection of sports, business and politics equipping you to achieve your career potential. You’ll gain advanced insights into the global evolution of sport, studying the growth of women’s sports, emerging trends, team ownership and sports diplomacy, alongside a focus on key issues including sustainability, geopolitics, governance. The world of sports consumers is examined from a global perspective to enhance your understanding of complexities of the different behaviour, engagement and market research techniques. Through topics such as consumer psychology, brand loyalty and the fan experience of sport you’ll gain the know-how to effectively engage with and retain sports consumers. Optional modules allow you to broaden your studies by exploring specific areas of interest including data analytics, game theory, negotiation and conflict resolutions, leadership and management, entrepreneurship, sustainability measuring and reporting, business technology and AI, project management and refining your creative practice. Central to this programme is a strong focus on advancing your professional development and providing practical industry engagement opportunities, strategically enhancing your employability. You’ll connect with experienced professionals, gain insights into the latest trends in your chosen field and have the opportunity to work directly with an organisation to develop solutions for a current business issue, gaining valuable real-world skills. Our programme provides the flexibility to align your studies to your career aspirations through a core Professional Project. You can choose to undertake a research project, consultancy project, or a strategic business proposal. About Keele Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university. We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level. Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.

Modules

For information regarding modules for this course, please visit the course page on the Keele University website.

Entry requirements

Typical offer: 2:2 degree in any subject

Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Information relating to the tuition fees and funding options for this course can be viewed on the course page on the Keele University website: https://www.keele.ac.uk/study/postgraduatestudy/postgraduatecourses/sportsbusinessmanagement/
Sports Business Management at Keele University - UCAS