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Service Design Innovation at Loughborough University - UCAS

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

Do you want to play your part in creating and transforming the services many of us use every day? Develop the skills and mindset you’ll need on our MSc Service Design Innovation, studying in London’s dynamic innovation community. In the last decade, there’s been an immense boom in the field of service design, with technological developments, increased competition and the need to deliver desirable and meaningful user experiences across sectors. There’s now an increasing demand for specialists who can create seamless customer journeys in everything from transport to education to healthcare. Whether innovating to fill a gap in the market or improve existing services, user-centred design requires a strategic and systemic approach, paired with exceptional collaborative skills. This course will prepare you to make your mark in this fast-growing, multidisciplinary field. A practical approach with real-world focus The best service designers are strong analytical and critical thinkers, who can draw on empathy and sensitivity to understand different viewpoints and experiences. You’ll nurture this mindset on every module, working on group projects and honing your communication and teamwork skills. Explore foundational topics like design thinking, design in organisations, design research and service design strategy. Work on live and conceptual briefs and examine real-world case studies and insights from industry partners like Government Digital Services, Cazoo and Shelter. Based in London, the UK’s digital innovation hub, you’ll be in the ideal location for building your network and working with industry partners on the collaborative modules of the course. Step into a dynamic, team-based career Effective service design professionals are in high demand to lead teams and meet the needs of stakeholders at all levels. This master’s provides an ideal step up if you’ve got a design, business or humanities background and a strong interest in service design innovation. By the end of the course, you’ll stand out as a macro-level critical thinker, ready to plan, develop and evaluate the social and commercial services we all depend on.

Assessment method

You can expect to complete essays and reports of varying lengths, as well as presentations, journal entries and projects.


Entry requirements

A 2:2 honours degree (or equivalent international qualification) in design (eg engineering design, fashion design, art and design), innovation, business, media, technology or a related subject. Applicants from non-design backgrounds must have achieved 55% or above in their final year.


Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

The tuition fees shown are for new students commencing the first year of study in the specified year only. Fees are reviewed annually and are likely to increase to take into account inflationary pressures. For information on fees for part-time study, please see our website.
Service Design Innovation at Loughborough University - UCAS