Course summary

In today’s data-driven world, successful businesses rely on insight, precision, and strategic thinking. Our BSc (Hons) Business Data Analytics programme blends core business disciplines with cutting-edge analytical skills, preparing you to lead with confidence in a digitally transformed economy. You’ll explore how data informs decision-making at both operational and strategic levels, gaining hands-on experience across key areas such as finance, marketing, project management, and business intelligence. Throughout the course, data analysis is embedded into every module, ensuring you graduate with the practical skills and technical fluency employers demand. From data modelling and visualisation to AI-powered analytics and ethical data practices, you’ll learn to turn raw information into meaningful insights that drive business success. You’ll also explore how sustainability, governance, and digital transformation shape the future of business. On this course, you will: • Develop core business knowledge alongside advanced data analytics skills. • Learn to collect, transform, and visualise data using tools like Tableau, Power BI, and Looker Studio. • Explore the role of AI, cloud computing, and ethical frameworks in modern data analysis. • Build a professional portfolio through live projects, case studies, and industry collaboration.