Course summary

BA (Hons) Marketing Management (top-up) This top-up programme is designed to build on your existing marketing knowledge whilst helping you to develop managerial skills. In just one year of full-time study, you will have a highly regarded degree that will prepare you for management roles in marketing, communications and business development. Why choose this course? Designed specifically for students who have not taken a full degree course in marketing previously, it builds upon your existing marketing knowledge and skills, with a focus on management. We equip you with the skills, confidence and creativity to shape an organisation’s marketing strategy and help it develop a customer-led approach to business opportunities. How you will learn Whether in a classroom, computer lab or studio, all your learning will be framed in a business context. We offer field trips to trade fairs, visits to exhibitions and we work on numerous live company projects to guarantee our courses are relevant and up to date with current market trends. Opportunities and experiences You’ll be invited to masterclasses and guest lectures delivered by influential thinkers, including Professor John Rudd and Dr Dave Chaffey. You’ll also benefit from our strong links with regional marketing and communication agencies to ensure that your learning is up to date and reflecting the real world. Careers and employability This qualification will offer you a direct route into management and marketing careers and will add momentum to your career development plans. Derby marketing graduates achieve excellent results and ultimately become high achievers destined for board positions or entrepreneurial wealth creators.