Course summary

This course is for students who are interested in the diverse and ever-expanding field of fashion media and will nurture students to become innovative, informed, responsible writers, communicators and promoters, central to the industry's future. The course supports students to explore how fashion is communicated, promoted and represented creatively via different media, through a curriculum which will include photography, fashion illustration, graphics and branding, trends, styling, public relations, fashion film, fashion show production, set and installation design and the creative use of new digital platforms.

The course is taught alongside BA (Hons) Fashion and BA (Hons) International Fashion Business. This offers students, as communicators, first-hand insight into fashion design in the making.

All aspects of the course relate to current professional and critical practice in the fashion industries.

The interdisciplinary nature of the curriculum is designed to provide a microcosm of the professional fashion world.

Key Course Benefits

This course benefits from being taught alongside our BA (Hons) Fashion and BA (Hons) International Fashion Business courses. As a suite, these three courses offer insight and introduction to the evolving Fashion industry in its broadest sense. Students working within any of the three courses will have the opportunity to work alongside other students, providing a more well-rounded experience.

The BA (Hons) Fashion Brand and Communication course is a hands-on creative course. With theory embedded throughout module activities, the work students will undertake will be creative in its content and approach. Students will work towards a creative portfolio demonstrating their skills as innovative and directional practitioners who are able to do more than write about a topic- they can apply their knowledge to creative solutions.

Students will be able to access the industry standard facilities in the newly refurbished Art and Design buildings, enabling them to work in a range of scales, materials and processes. Students will be encouraged to develop and apply both 2D and 3D techniques and will apply both analogue (traditional) and digital (new technology) approaches to ensure they develop individual creative identities and ways of working relevant to current and emerging creative sector standards.

Modules

This course has a common first year The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn. If you discover an interest in a specific subject you have studied, so upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements). Common first year courses Fashion BA (Hons) International Fashion Business (BA Hons) Modules Fashion Communities Fashion Futures Reshaping Fashion Disruptive Practice Fashion Activators Creative Revolutions Year Two In year two you will continue to develop the skills and knowledge you’ve learnt. We do this by embedding the following four principles into the curriculum and developing your: Technical skills – digital fluency, backed with the right academic knowledge Study skills – to be an adaptive, independent and proactive learner Professional skills – to have the behaviour and abilities to succeed in your career Global awareness – the beliefs and abilities to be a resilient, confident and motivated global citizen In year two you will develop more advanced knowledge and skills to do with: fashion communication, promotional practice, and critical fashion, amongst others. Modules Critical Fashion Fashion Communication Fashion Futures: Industry Ready Global Brand Discourse Innovative Promotional Practice New Fashion Values Placement Year There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement* can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future. If you choose to do a work placement year, you will pay a reduced tuition fee* of £1250. For more information, please go to the fees and funding section. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement. Final Year Year three aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from year one and two. You could also work on a large final project in an area of your interest, with the support of a mentor and your Academic Personal Tutor. Modules Establishing Innovative Concepts Developing Innovative Solutions Fashion Futures: Graduate Ready Realising Innovative Practice We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Before accepting any offers, please check the website for the most up to date course content. For full module details please check the course page on the Coventry University website. *For further information please check the course page on the Coventry University website

Assessment method

You will be assessed using a variety of methods which could vary depending upon the module. In the School of Art & Design we design our assessment methods to replicate the creative industry ways of working. This ensures that you have the chance to learn skills for future career opportunities. Assessment methods may include reports, practical coursework and presentations as part of individual assignments or group work elements.

How to apply

31Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

Year 1

Entry requirements

Qualification requirements

UCAS Tariff - 112 points

A level - BBC

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DMM

Access to HE Diploma

Scottish Higher - CCD

International Baccalaureate Diploma Programme - 29 points

All applications are considered on an individual basis and the whole application is reviewed which includes previous and predicted qualifications, experience, reference and your motivation to study the course. The University also accepts the BTEC Level 3 National Extended Certificate / BTEC Level 3 Subsidiary Diploma and BTEC Level 3 National Diploma / BTEC Level 3 Diploma for entry onto degree programmes, provided that they are studied in combination with other qualifications that total the equivalent of three A2 Levels. This may include subject specific requirements where necessary.

English language requirements

5 GCSEs at grade 4 / C or above to include English and Mathematics.

Student Outcomes

Fees and funding

Tuition fees

England	£9250*	Year 1
Northern Ireland	£9250*	Year 1
Scotland	£9250*	Year 1
Wales	£9250*	Year 1
Channel Islands	£9250*	Year 1
Republic of Ireland	£9250*	Year 1

*This is a provisional fee and subject to change.

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.

Location	Qualification	Study mode	Duration	Start date	Apply
Main Site	BA (Hons) - Bachelor of Arts (with Honours)	Full-time	3 years	September 2024	Available to Apply	Course option ebd28a8b-cc82-4c05-9d17-ee7c95dda78b
Main Site	BA (Hons) - Bachelor of Arts (with Honours)	Sandwich	4 years	September 2024	Available to Apply	Course option ebbb1b73-4f65-4835-b1b4-185f23069990

Degree level: Undergraduate

Fashion, Brand and Communication

Course options

Open days