Course summary
For graduates and professionals seeking a critical and applied understanding of digital engagement, this MA integrates social science perspectives with business and industry-focused training to prepare students for leadership in social media strategy, content creation, and digital marketing analytics. As part of the course, you will learn to conceptualise, design, and launch social media campaigns.
- Gain advanced knowledge and skills in digital marketing and social media management
- Learn how social media and digital platforms are used in contemporary business settings to drive sales and promotional activity, with a focus on precision tracking of interactions, content creation, conceptualising and streamlining e-commerce activities, and critically engaging with techniques such as SEO
- Studying an MA will give you more of a focus on the humanities-based / 'human' and social sciences elements of social media and digital marketing, and user experience. It will give you a greater understanding of how people engage with social media, and how these interactions shape their everyday lives and their behaviour online. You'll also learn how to apply this knowledge to the various areas of social media and digital marketing
- Our vibrant postgraduate community benefits from research-inspired teaching from experts in social media and related subdisciplines, including gamification and critical video game theory, celebrity cultures, promotional cultures, algorithm bias, and user data analysis
- Our MA is industry-focused, and you will graduate uniquely equipped for employment in social media and marketing positions across a range of industries
Modules
For a full list of compulsory and optional modules please visit our course page.
Assessment method
Please visit our course page for current assessment methods.
How to apply
International applicants
Our International Student Support can help you with what you need to do before you arrive and when you get here as a new international student. They offer ongoing support throughout your studies whether that be setting up a bank account or arranging healthcare. Our Global Chums Buddy Scheme and our Intercultural Cafe provide opportunities to meet staff and connect with students. INTO University of Exeter provide pre-sessional English courses for international students as well as free insessional support. For more information about entry requirements, bursaries and scholarships and how to apply please visit our course page.
Entry requirements
We will consider applicants with a 2:2 Honours degree or above (or equivalent). We welcome students from any academic background. For full details, including English language requirements and international equivalencies, please visit our course page.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
In addition to tuition fees and living costs, your programme of study may have other costs associated with it, such as laboratory equipment or field trips. For more information about fees and additional costs please visit our course page.
Sponsorship information
We invest heavily in scholarships for talented prospective Masters students. This is in addition to the UK Government’s Postgraduate Loan Scheme. For information on how you can fund your postgraduate degree at the University of Exeter, please visit our course page.
Provider information
University of Exeter
Northcote House
The Queen's Drive
Exeter
EX4 4QJ
Course contact details
Visit our course page Enquiry form