Course summary

Our ground-breaking MA Digital Fashion course, taught by an award-winning team of researchers, industry practitioners and academics, will take creative fashion thinkers and designers into a new and exciting digital world. This one year, full-time course is the only one of its kind and has been designed specifically to meet the requirements of a growing number of major brands – from Gucci and Louis Vuitton to major high street players – who are moving into the virtual market, where fashion is instant, eye-catching, sustainable and entirely digital. You will be taught how to create garments that are completely free from the material world, and how to fit them digitally to a client – whether they are a model for a virtual catwalk, a social media influencer looking to boost their reach, a gaming avatar in need of a fashion edge or a movie character being given a bespoke costume. Currently, designer virtual garments are selling for thousands of pounds – a virtual Gucci gown that will never exist in the physical world recently sold for $9,000 – showing just how lucrative the market is. And eventually, it’s expected this new way of wearing the latest looks will extend to the High Street, where regular shoppers will have the chance to “try before they buy” in a virtual changing room from the comfort of their own home. These innovations allow fashion brands and businesses to market their ranges in a more sustainable way, reducing cost and waste by eliminating the need for samples and broadening their market to a wider range of communities. Owing to the broad range of clients keen to take advantage of virtual fashion, this course is open to both fashion graduates and those with a background in games, film, animation or graphic design – though if you come from one of these fields, you should expect to undertake some intensive learning that will bring you up to speed on creating fashion garments. With our extensive industry links and the very latest in technological facilities – including our new 3D Gerber Accumark - we’ll provide you with the foundations to step into a growing and competitive job market with confidence, giving you the creative skills and confidence to dress the virtual world.