Course summary

This degree is delivered at our London Campus in Whitechapel. The BA(Hons) Business Management and Digital Marketing course will provide students with a broad range of knowledge, understanding and skills relevant to business and the ability the specialise in theory and practice relevant to digital marketing. Business management ensures a company runs smoothly and achieves its goals, while digital marketing connects brands with their audiences in a fast-changing, online world. Together, they create the perfect balance of strategy and creativity that drives modern business forward. On our business management and digital marketing course, you’ll learn how the best brands drive performance and profits; how they find and reach their customers in busy markets; how they recognise there’s more to business management than numbers, and more to marketing than celebrity endorsements. Whether you’re gaining practical insights through placements, tackling real-world challenges with forward-thinking companies, or building connections in one of the world's leading hubs for innovation and business, you’ll graduate equipped to shape the future of business in a digitally driven world.