University of Northampton

Degree level: Undergraduate

Fashion Marketing and Promotion

Course options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

If you are passionate about fashion and ambitious to work in branding, marketing, merchandising, buying, styling, PR, live events, promotion or digital communications this course provides a fantastic platform from which you can launch your career. This innovative degree provides two distinct routes into careers within the fashion industry. You will study both marketing and promotion in the first year then choose the path you wish to follow. A core of study within both routes provides a joint learning experience for both pathways as skills and competences are built and industry based project work is realised.

  • You will experience student life at the University’s £330 million Waterside Campus. Come along to an Open Day and find out more.
  • Students enrolling on this course at Northampton will be provided with their own brand new laptop* to keep at no additional cost. All sports clubs and societies are free to join at Northampton and every essential course text book is available via the library, meaning you won’t have to purchase copies. For more information on this visit our website (
  • Based on the evidence available, the Teaching Excellence Framework (TEF) Panel judged that the University of Northampton delivers consistently outstanding teaching, learning and outcomes for its students. It is of the highest quality found in the UK.
  • Our expert academics teach in small groups supported with one to one assistance. Our academics and students form a tight bond, providing individualised support and guidance whilst challenging students academically.
  • We invest more money into your education than 90% of Universities in the UK**
  • Whatever your ambitions, we’re here to help you to achieve them. We’ll support you to identify the skills you’re learning during your course, find your strengths and secure practical experience so that when it comes to applying for jobs or further study you’ll feel confident in standing out from the crowd.
The Northampton Employment Promise
  • In fact, we’re so confident in our careers and employability support that if you achieve at least a 2:2 degree and complete either our Employability Plus Gold programme or achieve a Changemaker Gold Certificate during your time studying with us, but still haven’t secured full-time employment 12 months after graduating, we will secure a three – six month paid internship for you or support you into postgraduate study.
✱ eligibility criteria and terms and conditions apply. See for more information ✱✱ source: Guardian University League Table 2020

Course details


Stage One • Foundations of Marketing (Compulsory) • Photography for Fashion (Compulsory) • Styling and Digital Fashion (Compulsory) • Design Communication (Compulsory) • Brand Stories and Consumer Behaviour (Compulsory) • Foundations of Marketing (Compulsory) Stage Two • Fashion Event (Compulsory) • Fashion Marketing and Promotion in Practice (Compulsory) • Brand Management (Designated) • Public Relations Management and Practice (Designated) • Drivers of Innovation in Fashion (Designated) • Fashion Buying, Merchandising and VM (Designated) • Photography in Design Context (Designated) • Client Conceptual Experience (Designated) Optional Placement Year • The Placement Year Experience: Organisations in Context (Compulsory) • Stage Three • Entrepreneurial Skills and Freelancing (Compulsory) • Campaign Planning (Designated) • Content Creation for Marketing (Designated) • Marketing Realisation: From Concept to Campaign (Designated) • Design Context Communication (Designated) • Creative Fashion Futures (Designated). Module information is quoted for 20/21 entry. Please note that modules run subject to student numbers and staff availability, any changes will be communicated to applicants accordingly.

How to apply

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Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Unistats information

Operated by the Office for Students
Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

EU £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Fashion Marketing and Promotion at University of Northampton - UCAS