Course summary

Turn your ideas into powerful advertising campaigns with impact. A great advert is simplicity in itself – the commercial or campaign that stops you in your tracks, sparks curiosity, evokes emotion and drives you to act. On this course you’ll conceive these big ideas and bring them to life, telling memorable stories that build brand loyalty. You’ll learn about audience connection and develop the skills to turn a complex topic into a clear, compelling message. And you’ll have a blast, pitching, hustling, scribbling and experimenting in vibrant studio surroundings. You will: Build a portfolio of work that showcases your skills in advertising, brand strategy and marketing. Work on real brands and pitch ideas to our industry partners and alumni, who offer paid internships, valuable advice or mentoring Learn to use behavioural science and psychology to design creative campaigns that drive social change, with the chance to see your campaign idea selected for development. Have the opportunity to network with advertising and marketing guest speakers, getting inspiration and feedback Collaborate with students from other courses and hone your teamworking skills Gain practical knowledge of how to establish a real business or go freelance Creative Advertising BA(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.