Marketing at Heriot-Watt University - UCAS

Course summary

Edinburgh Business School ranked 1st in Scotland and 4th in UK for marketing in the National Student Survey 2020. Our degree is characterised by three themes which will prepare you for a marketing career of the future - global, digital and sustainable. The MA (Hons) Marketing degree at Heriot-Watt University’s Edinburgh Business School is designed to develop key knowledge and skills related to professional marketing practices. The courses you take on this degree will provide you with the platform to thrive in both academic study and the professional practice of marketing. Your learning will focus on three central themes that we believe will be key for future marketing professionals: • Global marketing • Digital marketing • Sustainable marketing Teaching on MA (Hons) Marketing is led by our internationally respected faculty who bring marketing theory to life by drawing on their own cutting-edge research and industry experience, and by sharing best practice from business case studies. This approach ensures that everything you learn reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts. In Year 1 you will study the established suite of courses form Edinburgh Business School’s common first year and gain an understanding of important areas of modern business, including Management, Accounting and Finance, and Economics and Marketing. As your studies progress through Years 2, 3 and 4, you will study an increasing number of specialist marketing courses. Specialist marketing courses Leading academics from Edinburgh Business School have worked with business leaders to craft six exciting new marketing courses to ensure your learning is future proofed, and which align with the Chartered Institute of Marketing’s accreditation criteria. Global Strategic Marketing This course teaches strategic marketing techniques for a global context. You will learn how to conduct competitor analysis, market segmentation, forecasting, and product portfolio analysis. Marketing Insights This course will teach you how to conduct and analyse market research, and gain useful insights for specific business situations. You will explore the processes and methods of data collection and understand the techniques and applications used to analyse data and gain insights. Responsible Marketing On this course you will assess the tensions and complexities in marketing and consumer behaviour, and examine the current debates around the benefits, harms and unintentional consequences of marketing and consumer actions today, with a core focus on sustainability. Branding On this course you will explore the theory of brands and branding You will assess how branding theories are applied in marketing strategies and learn to take a strategic approach to branding. Future Issues in Marketing On this course you will learn to assess and identify emerging global market trends and utilise a toolkit of marketing theory and principles to scrutinise these trends. Digital Analytics for Marketing On this course you will examine how digital analytics inform search engine marketing strategy and website design. We will demonstrate how analytics tools work and how they can be applied to monitor marketing performance. Marketing project As part of this degree, you will spend time working in the marketing industry and put your developing knowledge into practice to gain further understanding that will be beneficial to your future career.


How to apply

Application codes

Course code:
M1MK
Institution code:
H24
Campus name:
Edinburgh Campus
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2

Entry requirements

Standard Qualification Requirements

We operate contextual admissions defined by our Fair Access Policy which may mean entry requirements are flexible. We accept a wide range of other qualifications from the UK, Europe and International countries. Please contact the Undergraduate Admissions Office for further information on the entry requirements for these.

Minimum Qualification Requirements

The University guarantees to make a minimum entry offer to anyone who would be considered a Home or Rest of UK (RUK) applicant and who has achieved, or can achieve, the required grades from the following categories: Priority postcode areas – Home Scottish applicants from SIMD20 postcodes or RUK applicants from POLAR 4 quintile 1 areas – identified through Scottish and UK government targets. Care experience – Home Scottish or RUK applicants who have had experience of care, including adoption, kinship care, foster care and home supervision orders.


English language requirements

Applicants whose native language is not English and who have not been educated previously in the English language must provide evidence of their English language ability to ensure they can cope with the demands of a Heriot-Watt programme taught and assessed in English. Further information about the English Language tests that we currently accept as proof of English Language ability including our own English Language programmes, can be viewed on our website.

HWU English Language Requirements

https://www.hw.ac.uk/study/entry/english-language-requirements.htm


Student Outcomes

Operated by the Office for Students
78%
Employment after 15 months (Most common jobs)
89%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

Scotland £1820 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
Republic of Ireland £9250 Year 1
EU £18704* Year 1
International £18704* Year 1

*This is a provisional fee and subject to change.

Additional fee information

202526 tuition fees are subject to confirmation by the university.
Marketing at Heriot-Watt University - UCAS