Course summary
Become a master strategist and an innovative creator. On this online Marketing and Digital Communications MA course, you’ll learn not just to react to the changing digital landscape but to use emerging technologies to innovate and lead marketing transformations for international audiences. You’ll immerse yourself in the challenge of bringing modern digital brands to life, building a comprehensive working knowledge of marketing and branding strategy and learning how to recognise and adapt to the demands of client and agency-led perspectives. This includes understanding returns on investment, accountability and future planning, as well as how to use data-driven marketing insights in a professional, ethical and regulated process. Why study this course at Falmouth? • Join an established global community of practitioners, gaining crucial cultural perspectives while building your networks • Future-proof your practice by learning how to leverage emerging technologies in your strategies and embed sustainability into everything you do, scrutinising companies’ ethical and green agendas • Work on collaborative industry-informed assignments, from SMEs in Cornwall to big global brands such as Unilever • Graduate as a forward-thinking marketing professional, equipped to embrace industry challenges and ready to step up to new career opportunities Marketing and Digital Communications MA (online) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full MA are part-accredited for qualifications CIM offers professional marketing practitioners. Throughout this online masters in Marketing and Digital Communications, you’ll work independently and in teams on challenge-led projects. Following the latest industry practices and insights, you’ll create marketing plans, prepare briefs, craft content for a range of digital platforms and learn how to deliver a successful pitch to potential clients. You’ll also discover new marketing technologies and learn to research online audiences using digital ethnographies. At the end of the Marketing and Digital Communications MA, you’ll establish yourself as an expert on a theme, sector or trend through the development of your final major project.
Modules
The modules have been specifically designed to be studied in a non-linear order, with the order in which you’ll study the modules depending on when you begin the course. You will need to complete four 30-credit modules and one 60-credit Major Project (180 credits in total). All modules on the course are compulsory and must be passed in order to complete the award. Modules: Marketing in a Digital World (30 credits) In this module, you’ll interrogate how geography, globalisation and digital transformation impacts all areas of the marketing planning process. You’ll revisit the basic frameworks of marketing planning; updating the traditional practices to bring plans in line with the needs of a technology-aware audience. Using a variety of analytical and development tools, you’ll work through the process of marketing goal setting, strategy and planning. Creative Digital Storytelling (30 credits) This module is designed to help you explore digital opportunities for creative content creation and dynamic storytelling. You’ll identify ways of generating insights into your audience and their digital and analogue touchpoints. You’ll then examine how you can maximise the reach and impact of your campaign by using mediums such as user-generated content, social media, influencers, viral tactics, SEO, microsites and landing pages, user experience, artificial intelligence, virtual and augmented reality, and big data. Global Media Planning (30 credits) Here, you’ll explore media strategy and planning in a global context, examining traditional and digital media channels. You’ll get up to speed with the latest industry insights and practices in communication strategy, media planning and performance monitoring. You’ll examine ‘Paid, Earned and Owned’ models, Google Ads and Analytics, PPC, as well as media-specific data analysis. Innovation and Industry (30 credits) You’ll learn to innovate and problem-solve for brands, audiences and communication strategies. You’ll pitch a new idea or concept to a professional audience, taking well informed risks with creative concepts and presenting these in an imaginative way that makes the most of the digital technologies available. You’ll also develop a portfolio of case studies and examples of legal and ethical issues affecting your sector of interest. Final Major Project (60 credits) For your final major project, you’ll choose an area of digital marketing communications to specialise in. You may have a new business idea to launch with a digital marketing campaign. You could solve a business problem associated with your current work or use a case study. You could extend a business opportunity for an existing company or respond to a gap in the market. Whatever you choose, your project is the final stage in your transformation into an adept, articulate marketing and digital communications innovator. As part of our process of continuous improvement, we routinely review course content to ensure that all our students benefit from a high-quality and rewarding academic experience. As such, there may be some changes made to your course which are not immediately reflected in the content displayed on our website. Any students affected will be informed of any changes made directly.
Assessment method
Assessment provides the course team with a means of offering tailored guidance alongside advice on how to progress knowledge and skills in key areas that relate to the course Learning Outcomes. The course team will identify your strengths and weaknesses as an individual and discuss them with you throughout your time on the course. Assessments are 100% coursework, submitted in an electronic format to the virtual learning environment, and designed to reflect professional practice. Assessment methods include: Academic essays Reports and plans Blogs and infographics Pitches and presentations
Entry requirements
An honours degree or Level 6 equivalent qualification is desirable. However, candidates without a degree or formal qualification are still encouraged to apply. If you'd like to discuss our entry requirements, speak to an advisor.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
Falmouth University
Woodlane
Falmouth
TR11 4RH