Course summary

Course overview International marketing management drives businesses to build strong connections with customers in a fast-changing, highly competitive global marketplace. This course equips you with the expertise to succeed in that dynamic environment. Our accreditation from the Chartered Institute of Marketing (CIM) means you’ll be graduating with a qualification that is recognised and highly valued by employers in the UK and globally. You’ll develop the specialised knowledge, technical abilities and personal skills necessary to navigate across diverse international marketing contexts. Our teaching team brings real-world experiences and strong industry links into the classroom. Alongside gaining a solid theoretical foundation in international marketing management, their insights will give you a practical understanding of international marketing and how it operates across industries, preparing you to excel in your future career. Features and benefits

• CIM accredited - Stand out to employers with an industry-accredited masters degree. This course acts as a stepping stone towards further CIM qualifications and membership to a globally recognised professional body in marketing.

• Gain real-world experience - Gain key practical skills through global case studies and an optional internship year. Tackle real marketing challenges, work in diverse teams and build a portfolio that showcases your capabilities.

• Study in a city of innovation - Manchester is one of the UK’s largest creative and digital hubs. Engage with a vibrant business community, attend events and connect with employers who are looking for graduates with innovative marketing skills.

• Gain insights from industry leaders - Your lecturers bring years of practical experience and research excellence, ensuring your learning is grounded in the realities of modern marketing. Regular guest lectures from leading marketing professionals provide additional industry perspectives.