Course summary

Why choose this course? Our BA (Hons) in Marketing and Business prepares students for the challenges of the modern business world and strengthens and develops their broader personal and professional skills. Students will: Discover how and why do we choose the things that we buy and what influences people when they choose goods or services. Explore the latest scientific thinking in areas including consumer behaviour, decision-making and advertising. Work-based learning is embedded into the programme, meaning that all graduates will be equipped with knowledge and skills to meet current and future market needs and be ‘work ready’. Key Course Features: Includes a foundation year to prepare you for further study. Explores the latest scientific thinking in areas including consumer behaviour, decision-making and digital marketing. Involves work-based learning so that all graduates will be equipped with knowledge and skills to meet current and future market needs and be work-ready. Includes practical experience with an optional industrial placement in business to solve a genuine industry problem. Enjoy the North Wales Business School’s excellent links with a range of commercial research organisations that have worked with some of the largest brands in the world, including Tesco, Unilever, and Cadbury’s. Hear guest lectures delivered by a range of practitioners, allowing you the opportunity to develop your network of contacts.

Modules

What you will study YEAR 1 (FOUNDATION YEAR) The Foundation Year is an integrated year where you will study core modules with a broad range of students from across the Faculty of Social and Life Sciences, giving you access to different perspectives and networking opportunities. The modules will equip you with key skills needed for Higher Education and beyond. They will give you the chance to explore your subject area and available careers, allowing you to adapt your reading and assessments to be relevant to your degree pathway. Alongside teaching from the broader faculty staff, you will be able to meet with staff and other students from your main degree pathway and get involved with events and opportunities that they are running. Study Skills for Success (core) Resilience in Higher Education and Beyond (Core) A Day in the Life (core) Life and Work in the Welsh Context (core) The suite of optional modules are designed to enhance your skills base in relation to your career development. Your personal tutor from your degree will meet with you to help you decide which one of the available optional modules would be most suitable for you. The optional modules are: Welsh for First Time Learners Professional Communication in the Workplace Maths and Experimental Design There are a variety of assessments across the foundation year – presentations, portfolios, electronic scrapbooking, and learning logs are just some. YEAR 2 (LEVEL 4) MODULES Introduction to Management & Business Introduction to Business Finance & Accounting Business Communication Skills Understanding Human Resource Management Marketing Essentials Business Analytics YEAR 3 (LEVEL 5) MODULES Planning Marketing Campaigns Digital Business Strategy Agile Leadership International Business and Trade Entrepreneurship & Innovation Digital Marketing Techniques Industry Placement (optional): The module aims to provide students with the opportunity to gain valuable experience in the workplace, specifically related to the student’s specialism, via first-hand experience. This module allows students to undertake a sustained period, embedded with a host employer, to work on one or more defined projects or goals. The student will be expected to find and secure a suitable placement opportunity in collaboration with NWBS. The Industry Placement will typically take place during the normal academic year, over the two normal university semesters. However, where necessary, it may start earlier and finish earlier where required by industry. As such its duration should normally be in the region of 40 weeks dependent on working hours. YEAR 4 (LEVEL 6) MODULES Digital Marketing Optimisation Strategic Management Strategic Marketing Managing People in an International Context (option) International Supply Chain Management (option) Dissertation: The aim of the dissertation module is for students to demonstrate the application of knowledge and skills gained during the undergraduate programme of study in all programme routes in an independent, self-motivated, enquiring and problem-solving manner. This serves to extend, underpin and enhance learning through the identification of a business/management problem in either business, accounting & finance, HTEM, HRM, Marketing and any other business related area which requires theoretical research, structured data collection, subsequent analysis leading to conclusions and recommendations. The information listed in this section is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal academic framework review, so may be subject to change.

Assessment method

Teaching & Assessment Students are assessed in a variety of ways over the course of their undergraduate studies. The balance between the different forms of assessment is determined by the different aims and learning outcomes of the core and option modules. Assessment methods include academic essays, presentations, reports, simulation exercises and examinations. TEACHING AND LEARNING Teaching methods include workshop-based core skills modules, lectures by practitioners, student-led seminars and guided research. Independent learning is an important aspect of all modules, as it enables students to develop both their subject specific and key skills. Independent learning is promoted through the feedback given to students, which takes several forms including small group and one-to-one discussions. Wrexham University is committed to supporting our students to maximise their academic potential. We offer workshops and support sessions in areas such as academic writing, effective note-making and preparing for assignments. Students can book appointments with academic skills tutors dedicated to helping deal with the practicalities of university work. Our student support section has more information on the help available. In terms of particular needs, the University’s Inclusion Services can provide appropriate guidance and support should any students require reasonable adjustments to be made because of a recognised prevailing disability, medical condition, or specific learning difference.

How to apply

29Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:: 239N

Institution code:: G53

Campus name:: Wrexham (Main Campus)

Campus code:: W

Points of entry

The following entry points are available for this course:

Foundation

International applicants

If you require a Student Visa (formerly referred to as Tier 4 visa) to study in the UK, please apply through Centurus at https://centurusone.com/apply/1111.

Entry requirements

Qualification requirements

UCAS Tariff - 48 - 72 points

Our general entry requirement for the foundation year is 48-72 UCAS tariff points but all applications are considered individually and we consider work experience, vocational training/qualifications as well as motivation and potential to succeed. The programme welcomes applications from anyone who can demonstrate a commitment to the subject and the potential to complete their chosen programme successfully. This can be established by showing appropriate academic achievements or by demonstrating that they possess the knowledge and ability equivalent to the academic qualifications.

A level - EEE - DDD

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - PPP - MPP

Access to HE Diploma

Scottish Higher

AS

Pearson BTEC Level 3 National Diploma (first teaching from September 2016) - MP - MM

Scottish Advanced Higher

International Baccalaureate Diploma Programme

Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015)

Extended Project

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)

Leaving Certificate - Ordinary Level (Ireland) (first awarded in 2017)

Cambridge International Pre-U Certificate - Principal

Wrexham University takes into account a variety of qualifications and experience when considering applications to our programmes. If you are unsure if the qualifications you currently hold will be accepted for entry, or if you're not sure you'll achieve the required UCAS Tariff points, please contact us at [email protected] for further advice and guidance.

Student Outcomes

Fees and funding

Tuition fees

England	£9250	Year 1
Northern Ireland	£9250	Year 1
Scotland	£9250	Year 1
Wales	£9250	Year 1
Channel Islands	£9250	Year 1
Republic of Ireland	£9250	Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.

Degree level: Undergraduate

Awarded by: Wrexham University (Prifysgol Wrecsam)

Marketing & Business (with Foundation Year)

Course options

Open days